Joseph Schelb II

Instructional Designer and Senior eLearning Developer with 17+ years designing enterprise learning programs that change behavior, improve performance, and deliver measurable outcomes. Brings a learner-centered approach to every engagement — translating business priorities, SME expertise, and stakeholder direction into structured, screen-by-screen design decisions that drive engagement and retention. Expert in translating complex subject matter into engaging, scenario-driven experiences using Articulate Storyline 360, Vyond, and blended delivery formats.

An active GenAI practitioner who reduced module development time by ~50% through AI-assisted production workflows. Has designed 180+ modules reaching tens of thousands of learners globally across 15 enterprise clients — including the U.S. Air Force, Monsanto, Cargill, and Caterpillar.

Instructional Designer & Senior eLearning Developer at OpusWorks / The Quality Group (2008-11 – 2026-04)

• Developed 180+ enterprise learning experiences across Lean, Six Sigma, Leadership, and Shingo curricula for 15 clients — translating business-identified learning priorities, SME-authored content, and stakeholder direction into structured, scenario-based learning design at enterprise scale.
• Engineered experience design for complex branching scenarios and interactive simulations in Articulate Storyline 360 — structuring learner decision paths, consequence logic, and emotional context to create realistic, high-stakes practice environments.
• Produced enterprise learning deliverables across blended formats — eLearning, VILT facilitator materials, microlearning, and performance support tools — translating SME- and client-defined modality mixes into polished, learner-ready assets for each format.
• Partnered with Tech leaders, SMEs, and cross-functional stakeholders through a consultative approach — facilitating design reviews and translating business objectives into learning strategies aligned to measurable outcomes.
• Drove AI tool adoption across the production workflow — introducing ElevenLabs (via Articulate's built-in integration) and Murf.ai for AI voiceover, cutting module development time by ~50% (from 2–4 weeks to 1–2 weeks per module) while maintaining quality.
• Managed end-to-end localization of ~90 modules into Spanish, Brazilian Portuguese, and Mandarin — overseeing translation quality, cultural adaptation, and AI-assisted production using DeepL for clients including Cargill and Monsanto.
• Evaluated and championed Articulate Storyline 360 as the team's authoring platform during the Flash-to-HTML5 transition — conducting a head-to-head assessment against Adobe Captivate and building internal documentation and capability to support the shift.
• Designed knowledge-check and post-test assessments across 180+ modules to measure learner knowledge retention (Kirkpatrick Level 2) — feeding broader learner satisfaction, behavior-transfer, and business-outcome metrics tracked through the LMS.

Chef Manager at Eurest Dining (2003-08 – 2008-10)

• Rapidly promoted from Line Cook to Chef Manager within two years; managed café operations for Duke Energy's call center (300–500 employees daily) and later led all food operations at Tyco/Scott Safety's 550-person manufacturing facility, serving as Chef Manager, Executive Chef, and Catering Director simultaneously.

Associate of Science in Culinary Arts – The Art Institute of Houston (1997)