Joshua Ngugi
Copywriter
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About
I’m a versatile content strategist and copywriter with 14+ years of experience creating engaging, clear, and audience-focused content across B2C, B2B, and technical industries. I specialize in translating complex ideas into accessible narratives, optimizing content for digital channels, and collaborating cross-functionally to deliver measurable results. From campaign strategy and SEO-driven content to short-form social media and technical storytelling, I thrive in fast-paced environments where creativity, clarity, and precision matter.
Experience
Copywriter | Booking.com 2021 to Present
- Collaborate with product, design, and marketing teams to develop web, email, and social content.
- Ensure brand voice consistency, clarity, and compliance across all channels.
- Manage end-to-end content projects from planning to performance monitoring.
AI Content Tutor | Mindrift 2024 to Present
- Built editorial frameworks to simplify technical subjects for global audiences.
- Translated AI and technical concepts into concise, actionable content.
SEO Content Writer | Narconon Fresh Start Program 2016 to 2021
- Developed sensitive, trust-driven content for addiction treatment and recovery topics.
- Conducted keyword research and optimization to improve content discoverability.
Education
Sciences Po Paris 2015 - 2017
- Master's, Communications, Media, and Creative Industries
Maseno University 2009 - 2013
- Bachelor of Arts, Political Science
Jomo Kenyatta University 2008 - 2009
- Diploma, Information Technology
Starehe Boys' Centre 2004 - 2007
- High School Diploma
