Joshua Ngugi

I’m a versatile content strategist and copywriter with 14+ years of experience creating engaging, clear, and audience-focused content across B2C, B2B, and technical industries. I specialize in translating complex ideas into accessible narratives, optimizing content for digital channels, and collaborating cross-functionally to deliver measurable results. From campaign strategy and SEO-driven content to short-form social media and technical storytelling, I thrive in fast-paced environments where creativity, clarity, and precision matter.

Copywriter | Booking.com 2021 to Present

• Collaborate with product, design, and marketing teams to develop web, email, and social content.
• Ensure brand voice consistency, clarity, and compliance across all channels.
• Manage end-to-end content projects from planning to performance monitoring.

AI Content Tutor | Mindrift 2024 to Present

• Built editorial frameworks to simplify technical subjects for global audiences.
• Translated AI and technical concepts into concise, actionable content.

SEO Content Writer | Narconon Fresh Start Program 2016 to 2021

• Developed sensitive, trust-driven content for addiction treatment and recovery topics.
• Conducted keyword research and optimization to improve content discoverability.

Sciences Po Paris 2015 - 2017

• Master's, Communications, Media, and Creative Industries

Maseno University 2009 - 2013

• Bachelor of Arts, Political Science

Jomo Kenyatta University 2008 - 2009

• Diploma, Information Technology

Starehe Boys' Centre 2004 - 2007

• High School Diploma