Events Assistant at THE SAZERAC HOUSE MUSEUM (2026-03 – Present)
- Coordinate and execute 15–25 events per month, including corporate functions, nonprofit events, private parties, and tasting experiences, managing multiple events simultaneously from initial inquiry through day-of execution.
- Serve as a primary point of contact for clients, providing responsive communication, gathering event requirements, developing timelines, and ensuring expectations are aligned throughout the planning process.
- Develop and manage BEOs, event orders, proposals, contracts, invoices, floor plans, and event timelines, ensuring accurate communication of event details across internal teams and external partners.
- Coordinate with caterers, vendors, and internal operations teams to manage event logistics, setup requirements, deliveries, staffing, timelines, and other event-specific needs.
- Conduct site visits and event walkthroughs, advising clients on venue layouts, guest flow, event logistics, and overall experience.
- Support and oversee day-of event execution, coordinating with clients, vendors, caterers, and internal teams while proactively resolving operational challenges.
- Utilize TripleSeat to manage event inquiries, scheduling, client information, event details, reporting, and the overall event pipeline.
- Collaborate cross-functionally with culinary, operations, hospitality, and leadership teams to ensure events are executed seamlessly and in accordance with client expectations and venue standards.
- Build and maintain relationships with corporate clients, nonprofit organizations, private-event hosts, caterers, vendors, and community partners, supporting a high level of client service and guest satisfaction.
- Manage multiple event priorities in a fast-paced hospitality environment while maintaining strong attention to detail, organization, and communication.
- Support marketing and content initiatives, including coordinating and participating in 360° photography shoots to capture the venue, events, and guest experience for digital and promotional use.
Marketing Manager at VIRGIN HOTELS NEW ORLEANS (2024-02 – 2026-01)
- Increased email database by 15k+ since 2023 and revenue by $20k in 2024 and by $40K in 2025.
- Increased Brand.com revenues by 39% ($1M in 2024), visits by 36% (113k) and conversion to 1.9% (18%) in 2024.
- Developed and executed comprehensive marketing plans, including managing campaigns for the hotel, restaurants, bars, and entertainment activations.
- Created and managed engaging content, campaigns, and social media calendar that aligned with the Virgin Hotels brand, tone of voice and the hotels revenue needs.
- Worked closely with the corporate marketing team, as well as the local sales, revenue management, and operations teams, to ensure consistent messaging and strategic alignment to achieve and surpass budgeted revenue goals.
- Conducted market research, analyzed results, and adapted strategies to stay competitive, using data to inform decisions and optimize campaigns.
- Established partnerships and helped coordinate and execute on-site events to engage guests and the local community.
- Managed marketing expenses within the designated budget.
- Met weekly with the F&B operations team as well as an active participant in the weekly commercial strategy meetings to provide support and alignment with revenue goals and need periods.
- Worked with F&B to create menu and brand concepts for the restaurant, bars and nightlife activations.
- Booked live and DJ entertainment for events and evergreen activations.
- Worked with the sales team to book entertainment for corporate entertainment events such as Super Bowl.
- Developed activations for all F&B outlets for relevant holidays and dates in New Orleans including but not limited to Mardi Gras, Jazz Festival, Super Bowl, Saints games, Taylor Swift weekend, Pride, Tales of the Cocktail, Southern Decadence, Halloween, Christmas, and New Year's Eve.
- Collaborated with local stores, shops and entertainers to develop a local draw to build a community of returning guests.
- Developed marketing plans and pre and post P&Ls for all activations outlining LSOP's, spend, and ROI expectations and results.
- Developed paid media plans with corporate office and digital marketing agency with a focus on increased ROAS.
- Conducted weekly digital marketing meetings with agency reps and corporate office to monitor results and effectiveness as well as to create seasonal campaigns and focus on need dates.
- Assisted in SEO marketing to drive organic traffic to the website by creating landing pages to increase visibility on search engine platforms.
- On-boarded a new digital marketing agency in 2025.
- Managed local public relations agency and worked with corporate public relations director to drive earned media for the hotel and F&B outlets.
- Acted as a point of contact for media and agencies, ensuring the brand's public image is positive and well-maintained.
Area Senior Marketing Coordinator at RITZ CARLTON- KEY BISCAYNE, COCONUT GROVE, FT. LAUDERDALE (2021-12 – 2024-02)
- Increased organic reach by 16%, organic impressions by 15%, and total followers by 38% across all combined social media channels.
- Met with Food and Beverage managers to discuss new offerings and campaigns that result in increased revenues.
- Collaborated with Food and Beverage leaders to create restaurant, bars and pool bar activations and events for each hotel.
- Created, and updated, all menus for the hotel's restaurants and bars. Ensured that all are up to Ritz Carlton brands standards.
- Proofread menus and collateral to ensure no grammatical errors were made.
- Managed projects for new seasonal promotions with graphic designers.
- Made website copy edits using the content management system (CMS) to ensure brand standards are met and improve SEO results.
- Created collateral for different departments (including sales and F&B) for all three hotels to increase revenues and improve guest and client experiences.
- Gathered and submitted member data into loyalty program database for marketing purposes (Key Biscayne).
- Project managed and oversaw photoshoots and video production to promote the hotels facilities as well as food and beverage outlets and experiences. Ensure that all video content is edited correctly for all social media channels and that they are in line with brand standards.
- Coordinated seasonal and campaign-focused food and lifestyle photoshoots across all restaurants and hotels to use for future marketing opportunities.
- Managed seven (7) social media accounts across three (3) different properties on Instagram and Facebook.
- Created and scheduled email promotions to send out to members on email lists for all hotels.
- Created monthly social media calendars and scheduled social media posts across all platforms.
- Coordinated social media influencer plans and communicate with influencers, managed their stay, and negotiated deliverables at all hotels.
- Scheduled and participated in quarterly marketing meetings to increase revenue and improve guest experiences.
Marketing & F&B Intern at VIRGIN HOTELS - NASHVILLE (2021-05 – 2021-08)
- Assisted in the day-to-day management of all social media accounts, including but not limited to the hotel and restaurant profiles.
- Assisted in creating social media content calendars that encouraged audience participation & community engagement within and outside the hotel.
- Served as the on-property liaison for artists and media during events and activations.
- Attended and contributed ideas on the monthly digital media calls, weekly PR and social media calls, weekly revenue management meetings, and weekly food & beverage marketing meetings.
- Updated content and verbiage for multiple departments throughout a variety of platforms such as the hotel website, Cvent, and Cendyn (CRM system)
- Worked with the Marketing Manager in creating email marketing campaigns and maintaining database management of the CRM system.
