Juliana Okereke

Product Designer with four years of experience shipping consumer-facing digital products across web, mobile, and iOS. Proven track record owning features end-to-end from problem framing through launch, with measurable impact on conversion, engagement, and retention. Strong visual craft with deep expertise in Figma, design systems, and interaction design. M.S. in Human-Computer Interaction.

Product Designer at The Philadelphia Inquirer (2022-01 – Present)

Partner with editorial, product, engineering, and business teams to translate strategy into shipped product, presenting design work to stakeholders and iterating based on feedback.

• Led the newsletter sign-up flow redesign, using engagement data to identify friction points and iterate on a multi-step consumer journey, increasing conversion by 50%.
• Designed the Election 2024 Widget from concept to launch across three iOS surfaces (Lock Screen, Dynamic Island Compact, Dynamic Island Expanded), accounting for every state and platform constraint. Achieved 12K installs, 25K widget opens, 110K article pageviews (highest of 2024), and an all-time record for app sessions.
• Designed the Weekend Story Stack, a scroll-native template that transformed isolated articles into a connected browsing experience; collaborated with researchers on usability testing with 25 participants and shipped a reusable template across the newsroom.

Digital Design Intern at Responsival (2021-01 – 2021-12)

• Created digital assets, layouts, and prototypes across Adobe Creative Suite, maintaining design standards through iterative design and review.
• Conducted competitive analysis to inform design decisions and product direction.

M.S. in UX Design and Human-Computer Interaction – Drexel University (2021-01)