Julianna Beltran

Customer-focused professional with financial services and business development experience. Skilled at listening closely to client needs, coordinating day-to-day operations, and maintaining compliance and confidentiality standards. Comfortable managing multiple workstreams, communicating clearly with clients and internal teams, and supporting a financial advisor's practice from the ground up.

Marketing and Sales Coordinator at Def-Logix Inc. (2025-12 – Present)

Serve as the sole marketing and communications lead for a cybersecurity firm, coordinating with technical and non-technical stakeholders and managing multiple workstreams and deadlines at once.

• Support business development initiatives, including pre-qualification processes and relationship-driven outcomes with stakeholders.
• Grew LinkedIn engagement from 0.7% to 17.2% by communicating clearly with a broad, non-expert audience.
• Prepare written materials and reporting for leadership, including performance tracking and resource allocation recommendations.

Freelance Marketing & Business Development Consultant at Hanley Professional Services (2025 – Present)

Support fractional business development for engineering and architecture firms, building trust-based relationships that translate technical capabilities into client wins.

• Developed brand positioning centered on relationships driving results: relationships build teams, teams win work.

Director of Outreach Committee at Hook'd Magazine, UT Austin (2024-08 – Present)

Directed outreach for a 200+ member student organization and coordinated vendor and sponsor relationships for an annual fashion show drawing 200–250 attendees.

• Secured cold-outreach brand partnerships with Valentino, Mugler, and others — earning buy-in from major brands with no prior relationship or institutional leverage.

Marketing Intern at Wells Fargo Advisors (2025-06 – 2025-08)

Worked directly with a financial advisor to revamp their digital presence, strengthening personal branding and client communication.

• Restructured website content to clarify services and sharpen the advisor's value proposition to prospective clients.
• Implemented SEO best practices to improve search visibility and organic reach.
• Partnered with internal teams to ensure all client-facing content met industry compliance and brand standards — firsthand exposure to the regulatory environment financial advisors operate in.

BBA in International Business – The University of Texas at Austin