Julianne Phan

Marketing professional with experience across brand marketing, campaign strategy, social media, content creation, and paid media. Combines creative thinking with performance insights to develop and execute campaigns that drive engagement, customer acquisition, and brand growth.

Digital Marketing Specialist (Paid Media) at Franchise Focused Marketing (2025-06 – Present)

• Manage 135+ Meta and Google Ads campaigns across wellness and fitness brands, overseeing launches, budgets, and optimizations
• Analyze CPL, CTR, conversions, lead quality, and creative performance to guide strategy and A/B testing
• Lead biweekly client calls, sharing performance insights and recommendations aligned with business goals
• Manage campaign budgets up to $4,000, monitoring spend and performance

Liens Specialist at DKLaw (2024-09 – 2025-06)

• Negotiated with medical providers and external parties on behalf of clients while working within financial and settlement guidelines
• Reviewed documentation, negotiated reductions, and calculated settlement distributions; contributed to a $150K settlement

Legal Administrative Assistant at Law Office of Jonathan Brian (2021-04 – 2024-09)

• Managed client communication, scheduling, documentation, and confidential records in a fast-paced legal environment

Brand Campaign & Experiential Marketing Project at Jully Tea (2018-08 – 2021-04)

• Developed and executed an original tea brand activation for 20+ guests, managing the project from concept through launch
• Developed three original drinks and created branded materials, including the menu, event invitation, and promotional content
• Planned a branded photoshoot and created photo and video content to promote the event across social media

Barista & Marketing Coordinator at Knottea Cafe

• Contributed marketing ideas and TikTok content to promote drinks, seasonal offerings, and the café
• Supported seasonal and holiday campaigns through promotional displays, posters, and in-store marketing materials
• Created staff drink recommendation boards to encourage product discovery and support in-store sales

Freelance Social Media & Content Creator (Present)

• Create short-form video, photography, copy, and UGC for food, beverage, beauty, and lifestyle brands
• Develop branded content for product promotions, events, and social campaigns across Instagram and TikTok
• Collaborate with brands, including Nooni and a cafe & lifestyle business, creating content aligned with their identity and campaign goals

Hair Assistant & Social Media Coordinator at Beauty De Color | TT Salon (2023-04 – 2024-05)

• Created Instagram hair content featuring transformations and client reactions, with a Reel reaching 11.8K+ views and generating new client bookings

B.A. in Psychology – University of California, Irvine (2020-06)