Julie DesJarlais

Senior Art Director and Graphic Designer with extensive hands-on experience delivering print, digital, branding, and campaign assets for retail and CPG brands. Excel in reliable execution, cross-functional collaboration, and translating strategy into high-volume, on-spec work—contributing to $570M revenue milestones, 22% lead growth, and team performance improvements. Own projects from concept to production; seeking remote full-time creative leadership or contract/freelance roles.

Art Director/Senior Graphic Designer at HyCite Enterprises (2018-03 – 2025-10)

• Collaborated with CMO/Sales VPs/CEO on Spanish-first brand vision; translated strategies into campaigns driving $570M revenue milestone.
• Directed $1M+ annual creative budget across print, photography, events, and digital; tracked via Asana/Basecamp to finish 3% under budget annually and reallocate savings.
• Renegotiated photography vendors to cut external costs $250K/year while improving turnaround and quality for print/digital deliverables.
• Art-directed 4 major events (2,400+ attendees total), managing branding, photoshoots, and merchandising to drive revenue goals.
• Art-directed 48-page quarterly Royal Prestige Magazine (17 issues), overseeing full lifecycle from food styling/retouching to prepress and integration; achieved record 6.7% distributor retention.
• Delivered 100% accurate Spanish-language assets for Hispanic campaigns via visual proofing and brand consistency checks.
• Mentored 3 junior designers in Adobe Suite, workflows, mobile layouts, and digital practices; raised on-spec delivery from 70% to 100%.
• Led website redesign with Sales/copy teams, directing photography and UI/UX enhancements; drove 22% lead growth through A/B testing and research.
• Oversaw high-volume production of magazines, events, and social graphics for cross-platform consistency and engagement.

Art Director at Creative Company (2013-04 – 2016-09)

• Secured and grew 3 retail/CPG clients with integrated print/social campaigns; achieved 100% renewal rate, 22% revenue growth, and +41% average engagement on Facebook/Instagram.
• Consolidated vendors and optimized production specs; reduced annual costs $12K while maintaining quality.

Art Director at American TV & Appliance (2000-01 – 2013-03)

• Produced 52 weekly retail circulars per year (1M+ runs across 5 states); delivered on time and drove $180M annual revenue through consistent advertising.
• Directed 400+ in-house photoshoots and 1,200+ in-store displays/signage; increased ad response rates 18% and standardized merchandising.
• Mentored 8 junior designers to senior levels by implementing standardized Adobe workflows and processes.

Freelance Art Director & Multidisciplinary Designer at Self-employed/Various Clients (2006-01 – Present)

• Delivered remote graphic/web design, branding, photography, campaigns, and social content for clients (e.g., Duluth Trading Company, Fiskars Brands, music/festivals); consistently met deadlines through team coordination.
• Led creative direction and execution for branding/digital marketing projects; emphasized strategic impact and measurable client results.
• Currently managing ongoing freelance/contract projects remotely while pursuing full-time senior creative leadership opportunities.

BFA in Graphic Communications – Northern Michigan University

MDiv in Pastoral Care, Grief & Trauma Counseling – Trinity International University