Having worked in the realms of entertainment, branding, and digital media marketing for thirteen years, I am a strong business development professional with a demonstrated history of combining art and business to establish, promote, and grow a wide variety of clientele's ventures. I have had the privilege of building brands and campaigns on a national and global level to include motion pictures, products, textiles, businesses, and apps.
I established my company, 107, in 2011 as a full service creative marketing, branding, digital media, and production company. My responsibilities as the owner, founder, and operator included:
- Responsible for operating a creative marketing and digital production company that has provided elite creative content for global distribution.
- Responsible for communicating with clients and representative teams daily to ensure a positive, collaborative, and efficient working relationship.
- Oversaw the head of marketing, digital marketing, and interactive marketing for each client.
- Leads a creative marketing and production team in day-to-day tasks to include long and short term projects like: social media campaigns, ad and branding construction, website and multimedia design, photo and video shoots, branding identity, audience exploration, graphic/textile production, and miscellaneous original content (couture costumes, installations, and more).
- Provides strategy and budgeting initiatives to maximize efficiency.
- Integral in assessing social media trends, audience engagement, and audience growth.
- Fifteen years fluent in graphic design, creative direction, and editing: Adobe Creative Suite, Microsoft Office, Pages, iMovie, Hootsuite, scheduling, and organization.
- Facilitated and managed influencer marketing placements for more than 250+ influencers/creatives across social media and digital promotions campaigns.
- Responsible for negotiating appearance, promotional, and performance contracts.
- Responsible for leading a promotional relations team to encompass creative direction and branding content on a national level.
