Kaela Watson

Dynamic communications professional with extensive experience in developing and executing strategic marketing and communication campaigns. Skilled in crafting compelling content across digital platforms, leading social media growth, and enhancing brand presence through data-driven strategies.

I am a marketing and communications specialist with a passion for strategic content creation, social media growth, and multi-channel campaign execution.

As Marketing

Manager at RIOT SCADA, I led high-impact digital campaigns, increasing social media engagement by over 300%, optimizing a $120,000 marketing budget, and enhancing lead nurturing through CRM tools like HubSpot and Popl. Previously, as a Social Media Coordinator at Proximity Learning, I developed targeted content strategies that boosted social engagement by 50% and strengthened brand visibility. My experience as an Instructor of Record at Texas Tech University further honed my skills in professional communication, public speaking, and audience engagement.

I earned my Master of Arts in Mass Communications from Texas Tech University (2021-2022), where I completed a capstone project on corporate apologies and was awarded the Graduate Recruitment Fellowship and the Margaret and J.T. Talkington Fellowship. Before that, I received my Bachelor of Arts in Political Science from Prairie View A&M University (2017-2021), building a strong foundation in analytical thinking and strategic communication.