Kaitlyn Salama

Marketing and Communications professional with hands-on experience in campus engagement, brand promotion, and digital campaigns. I bring strong writing and editing alongside digital marketing expertise (SEO, social media, email, and newsletters), content creation, project management, and data analysis—using critical thinking and active listening to surface insights and drive results. Highly adaptable and collaborative, I partner with cross-functional teams to plan, execute, and optimize initiatives.

Field Marketing Specialist - Sodexo - Minnesota State University, Mankato

(2023-01)

• Plan and execute on-campus campaigns and events to drive dining program awareness and student participation.
• Own social media and email content calendars; write copy and produce graphics/short-form video aligned with brand and accessibility standards.
• Partner with Dining Services, student organizations, and vendors to coordinate promotions, tabling, and product launches.
• Monitor KPIs (attendance, engagement, redemptions) and report insights to optimize messaging, timing, and channel mix.
• Manage street-team/brand ambassador efforts; schedule shifts, train peers, and ensure consistent brand presence.
• Support market research and on-site surveys to capture voice-of-student feedback informing menu and service updates.

Marketing and Communications Internship - Minnesota State University, Mankato

(2023-01 - 2023-12)

• Supported development of marketing and communications plans for campus initiatives and events.
• Researched audiences and competitors; produced briefs and recommendations for positioning and messaging.
• Wrote and edited web, email, newsletter, and social content; ensured accuracy and tone alignment.
• Created simple graphics and short-form videos; supported on-page SEO and accessibility best practices.
• Maintained content calendars, coordinated timelines with stakeholders, and routed assets for approvals.
• Monitored performance metrics and presented insights to improve future campaigns.

Front Desk Assistant - Minnesota State University, Mankato - Mankato

(2019-01 - 2023-05)

• Delivered front-line service to students, faculty, and visitors; handled in-person, phone, and email inquiries with professionalism and empathy.
• Managed room reservations, key/access requests, mail and package distribution, and incident documentation with accuracy and confidentiality.
• Trained and mentored new student workers; documented procedures and supported shift scheduling.
• Resolved issues and escalated concerns appropriately; ensured compliance with FERPA and university policies.
• Streamlined check-in/check-out workflows and improved lobby communications with clear signage and templates.

BA - Mass Media - Minnesota State University (2023-07 - 2023-07)

Minor - Technical Communication - Minnesota State University (2023-07 - 2023-07)

Diploma - Union County High School (2018-05)