Kanika Dhingra

Affiliate marketing professional with 7+ years of account management experience running performance-based programs and partnerships across e-commerce, travel, and utility verticals. Hands-on experience with affiliate networks and platforms including Awin, CJ Affiliate, Partnerize, and Impact. Consistently onboarded 10+ new programs per month, managed 30+ advertiser and publisher accounts at a time, and maintained 80%+ client retention.

Built a CPS affiliate vertical from scratch and scaled it into a core agency revenue line. Skilled at developing program strategies against client objectives, recruiting and activating affiliates, tracking performance with Tableau and SQL, and negotiating commission models that grow revenue for both sides. Known for proactive client service and a strong track record of retention.

Authorized to work in the US on H4 EAD — no sponsorship required. Available immediately.

Marketing & Strategy Consultant (Freelance) - Deva Rentals - Edmonton, AB

(2025-05 - 2026-06)

• Built the digital marketing strategy for the property portfolio, researching pricing, vacancy rates, and competitor positioning; improved local SEO, growing organic traffic 40%.
• Rewrote and optimized property listings across rental platforms, increasing inbound tenant inquiries by 35%.
• Ran paid social and search programs on a $2K monthly budget, cutting average vacancy time from 45 to 32 days and reducing cost per qualified lead by 28%.

Manager, Partnerships & Alliances - vCommission

(2024-06 - 2025-03)

Affiliate Network

• Served as primary point of contact for a portfolio of 40+ advertiser and publisher accounts across e-commerce, travel, and utility verticals, managing programs through affiliate platforms including Awin, CJ Affiliate, Partnerize, and Impact.
• Onboarded an average of 10 new programs per month (120+ annually), taking each from brief to live with 95% hitting the agreed launch date, including tracking setup and platform migrations.
• Developed program strategies against each client's objectives — studying the brand, its competitors, and industry trends, then matching the program to the right affiliate types including content, coupon, cashback, email, and influencer partners.
• Trained and guided 50+ publishers on program briefs, commission structures, and approved promotion methods, building working relationships with top-performing affiliates on the network.
• Ran weekly calls with publishers and advertisers to proactively surface issues, remove blockers, and identify optimization opportunities — escalating internally where needed.
• Negotiated commission models — payout structures, revenue-share, and hybrid deals — with 20+ partners, improving average program margin by 12% while keeping affiliates active.
• Ran SimilarWeb research to map client traffic sources, identify each brand's major publishers, pinpoint highest-reach countries, and size branded search traffic — shaping publisher targeting and program strategy.
• Produced insightful reports and analyses using Tableau and SQL, presenting findings to clients and senior management in monthly reviews.
• Maintained 80%+ client retention and grew revenue from existing accounts 40% through upsells and program expansion, consistently meeting monthly targets.

Account Manager — International Clients - Adcanopus

(2023-10 - 2024-05)

Performance Marketing

• Served as the main point of contact for 12+ international advertisers across US, UK, and SEA markets, handling day-to-day program management, escalations, and renewals.
• Project managed 20+ program go-lives and platform migrations, validating tracking solutions, creatives, and postbacks pre-launch to keep delays near zero.
• Analyzed advertiser traffic, top publishers, and geographic reach in SimilarWeb to guide publisher recruitment and market prioritization.
• Produced all account management documentation and delivered weekly and monthly reports covering clicks, conversions, EPC, and ROI, giving clients and leadership a clear view of program health.
• Managed 15+ concurrent programs in a fast-paced environment, monitoring KPIs and budget pacing, flagging underperformance early and recommending fixes.
• Ran quarterly business review meetings to surface pain points, share results, and align on the client's next-quarter goals.
• Lifted renewal rates by 15% through proactive communication and resolving client queries within 24 hours, delivering consistently high client satisfaction.

Client Servicing Specialist - 3dot14 Mobitech

(2019-11 - 2023-09)

Digital Marketing Agency

• Built the CPS (Cost-Per-Sale) affiliate vertical from the ground up — defined the commercial model, recruited the publisher base, set up tracking, and hired and trained a team of 6.
• Grew CPS revenue month over month from zero within 18 months, turning the vertical into a 10% share of total agency revenue.
• Owned delivery across 30+ client accounts at a time, coordinating with business development, partnerships, and product teams.
• Proactively recruited and activated 20+ quality affiliates across content, coupon, cashback, and loyalty categories, building direct working relationships with top performers.
• Created client-facing decks — case studies, company credentials, and promotion method breakdowns — used in pitches and ongoing account conversations.
• Built long-term client relationships that drove 80% retention and repeat business across multi-year engagements.

Consultant — Consumer Insights - Kantar

(2018-10 - 2019-10)

• Prepared weekly, monthly, and quarterly presentations for brand managers at FMCG clients, turning tracker data into clear findings used to set brand strategy.
• Built executive-level decks highlighting performance trends, risks, opportunities, and recommendations for senior stakeholders.

Analyst - EY India

(2017-08 - 2018-07)

• Delivered client work across multiple concurrent workstreams under tight deadlines, coordinating a cross-border project (STPI De-bonding and SEIS conversion) for a multinational client.

PG Program - Data Science & Engineering - Great Lakes Institute of Management (2021)

BA (Hons.) - Economics - ARSD College, Delhi University (2017)