Karla Jimenez-Estrada

Executive Assistant and HR Operations professional with 14+ years of experience supporting executive leadership, HR administration, compliance initiatives, and organizational operations within nonprofit and corporate environments. Skilled in executive support, onboarding, training coordination, records management, scheduling, and cross-functional communication. Recognized for professionalism, discretion, adaptability, and strong organizational support in fast-paced environments.

Executive Assistant to Chief Executive Officer at Santa Monica Family YMCA (2022-01 – Present)

• Provided executive-level administrative support to the CEO, managing confidential correspondence, calendar coordination, document preparation, and follow-up on priority initiatives
• Served as a key point of communication between executive leadership, Board members, contractors, and internal teams, fostering professional and positive working relationships
• Maintained donor and campaign databases with accuracy and attention to detail, ensuring timely updates and organized recordkeeping
• Assisted with vendor coordination by collecting bids, preparing comparison reports, and supporting informed business decisions
• Supported marketing and outreach initiatives, including social media coordination, internal communications, and event-related tasks
• Handled sensitive organizational and personnel information with professionalism, discretion, and strong customer service skills

Training Coordinator at Santa Monica Family YMCA (2021-01 – Present)

• Supported HR operations through onboarding, personnel documentation, employee status changes, and termination processing for staff and volunteers
• Coordinated organization-wide safety, compliance, and child abuse prevention training initiatives, including annual certification and renewal requirements
• Maintained accurate employee and volunteer records across HR systems, training platforms, and personnel databases
• Conducted one-on-one safety and compliance training sessions for new hires and volunteers
• Tracked training completion, certifications, background checks, and renewal deadlines to ensure organizational compliance standards were consistently met
• Assisted with compliance reporting and supported ongoing HR, safety, and operational initiatives across multiple departments

TikTok Ambassador at The Y (YMCA) USA (2022-01 – 2023-01)

• Led the development and implementation of digital outreach initiatives in collaboration with YMCA of the USA on TikTok to support community outreach, youth engagement, and nonprofit awareness
• Created short-form social media content that generated approximately 1.2M–3.2M views per video on TikTok, helping increase visibility, community engagement, and interest in YMCA programs
• Monitored social media trends and audience engagement to develop relevant, high-performing content aligned with nonprofit messaging and outreach goals
• Supported online community engagement efforts by promoting youth involvement, local programs, and organizational initiatives across social platforms. strategies that resulted in a 20% increase in brand visibility
• Successfully launched and managed multiple cross-channel campaigns, including digital marketing, social media, and traditional advertising, resulting in improved customer acquisition and retention rates

Membership Clerk at Santa Monica Family YMCA (2014-01 – 2023-01)

• Delivered front-line administrative and customer support within a high-volume member services
• Managed electronic and physical filing systems while maintaining accurate operational records
• Assisted members and prospective clients with scheduling, inquiries, account support, and issue resolution
• Supported daily operations through phone management, records processing, and data entry

Bookkeeping – ABC TECHNICAL COLLEGE (2026-present)

Dental Assistant – BRYMAN COLLEGE (2013 – 2014-)