Karly Larson

I am a 2025 graduate from the University of Kansas with a Bachelor of Science in Marketing. While my formal education has concluded, my commitment to development and excellence remains a driving force in my career.

During my time at KU, I served on the board of the Student-Athlete Advisory Committee, where I was responsible for planning and executing marketing calendars and events in a collaborative environment. This experience strengthened my ability to lead, communicate effectively, and work toward shared goals. I also interned at Z&M Twisted Vines, where I gained hands-on experience in brand marketing, event coordination, paid Meta advertising, and media creation.

Now through freelance marketing work with Always On Media, I lead campaign planning and strategy for tournament ad sales. I am responsible for crafting compelling copy and collaborating closely with a graphic designer to execute unified, strategic campaigns.

Through these roles, I have developed the ability to manage multiple projects simultaneously, think critically and creatively, and execute marketing initiatives that deliver results. I am adaptable, self-motivated, and a collaborative team player who thrives in fast-paced environments.

Freelance Marketing Associate |Always On Media – Remote | May 2025–Present

• Developed and executed paid social campaigns across Meta platforms based on performance insights.
• Created and maintained project schedules to align campaign rollouts with business goals.
• Collaborated with design teams to ensure visuals supported audience targeting and key messaging.

Marketing Intern |Z&M Twisted Vines – Lawrence, KS | Jan 2025–May 2025

• Built and launched the company’s first Facebook ad campaign, increasing wine club - membership by 25%.
• Managed content strategy across Meta, Instagram, and TikTok to drive brand engagement.
• Interpreted Meta Pixel data to refine targeting and improve conversion rates.

Created a brand standards guide to align all future marketing efforts.

Bachelor of Science in Marketing

University of Kansas | May 2025 | GPA: 3.8

Key Projects & Coursework

Digital Marketing Campaign Simulation (Retail Industry): Built and optimized simulated Meta ads using SEMrush; analyzed performance metrics including CTR, CPC, and CPM.

Social Media Strategy (Multiple Industries): Designed creative assets in Canva and developed persona-driven campaign calendars to increase engagement.

Marketing Opportunity Proposal (Retail Industry): Conducted stakeholder interviews and competitive analysis to deliver a full go-to-market strategy with measurable KPIs.