Kashpreet Saluja

Founded and independently operated an authentic skincare retail brand for the Indian market, overseeing product curation, supplier coordination, inventory management, and last-mile logistics across 32 SKUs Generated 339K+ Instagram profile visits and 4,100+ Shopify sessions within 30 days of launch through organic content strategy, achieving 20+ orders fulfilled in the first month Built and managed all brand functions independently including social media marketing, content creation, customer experience, and vendor coordination across international suppliers

Founder & CEO at AUREMIA INDIA (2025-05 – Present)

• Founded and independently operated an authentic skincare retail brand for the Indian market, overseeing product curation, supplier coordination, inventory management, and last-mile logistics across 32 SKUs
• Generated 339K+ Instagram profile visits and 4,100+ Shopify sessions within 30 days of launch through organic content strategy, achieving 20+ orders fulfilled in the first month
• Built and managed all brand functions independently including social media marketing, content creation, customer experience, and vendor coordination across international suppliers

Digital Marketing Strategist at TENDERLOIN COMMUNITY BENEFIT DISTRICT (2026-01 – 2026-03)

• Conducted SEO audit and competitive analysis across 3 peer districts, identifying keyword gaps and a 87% traffic share disadvantage to inform Larkin Street Revival's digital strategy
• Audited Instagram presence (2,278 followers, ~1-2% engagement) and developed a content framework with recurring post templates across 3 weekly themes to improve consistency
• Delivered UX recommendations and website redesign prototype addressing low CTA visibility, navigation gaps, and mobile readability to shift platform from informational to engagement-driven

Marketing Data Strategist at AIRBNB | UNIVERSITY OF SAN FRANCISCO (2025-11 – 2026-01)

• Analyzed 10K+ SF Airbnb listings across 70+ variables in RStudio, applying log transformations, data cleaning, and amenity text standardization for model accuracy
• Built 3 regression models with interaction terms and neighborhood fixed effects to quantify impact of bathrooms, amenities, and location on revenue and ratings
• Identified ~28% revenue increase per additional bathroom for entire-home listings and a $43/night Downtown price premium to guide host pricing strategy

Wholesale Off-Price Intern at FRENCH CONNECTION (2024-06 – 2024-08)

• Attended 2-3 weekly buying appointments with Macy's Backstage and Nordstrom Rack; created line sheets via NuOrder, prepared pricing sheets, and set up showrooms to support buyer presentations for S/S and A/W 2025 collections
• Built and presented 12+ weekly sell-through reports tracking 500-1,000 SKUs in Excel, driving assortment decisions that contributed to 97% of projected Spring plan achievement
• Managed end-to-end inventory operations using AS-400 ERP, monitoring stock levels and optimizing assortment across 500+ SKUs/season for off-price retail channels including Nordstrom Rack and TJX
• Supported Product Development team in sample review and supplier coordination from overseas sources, ensuring correct SKUs, sizing, and pricing ahead of buyer deadlines for S/S and A/W 2025

Master of Science in Marketing Intelligence – UNIVERSITY OF SAN FRANCISCO (2026-07)

B.F.A in Fashion Marketing and Management – SAVANNAH COLLEGE OF ART AND DESIGN (2025-05)