Head of UX Research, Executive Director - JPMorgan Chase - New York, NY
(2019-06)
- Drove a 22.4% increase in Sales team productivity by improving CRM and research tools used by thousands of commercial, corporate, and investment bankers
- In 2024, conducted 126 generative and evaluative research studies to reduce design and tech debt, de-risk development, and drive innovation throughout the product development lifecycle
- Influenced multi-million-dollar investment decisions by delivering research insights directly to C-suite and executive leadership
- Support development of new and existing digital products, including the banking portals used by 80K client companies
- Lead a team of 12 qualitative and quantitative researchers and analysts
Director of Strategy, mbInnovations - Dentsu - New York, NY
(2014-09 - 2017-12)
Global media leader, $9B+ annual revenue
- Led an 8-person strategy and research team, driving the agency's digital transformation and new-product innovation efforts
- Created 38 new product concepts for Verizon, including its $1.2-billion-dollar streaming video mobile app
- Developed products in streaming and mobile video, gaming, smart home, connected car, and other technology verticals, including 18 products in market or on Verizon's roadmap
VP, Director of Strategic Planning - Publicis Groupe - New York, NY
(2005 - 2014)
Global media leader, €13B+ annual revenue
- Lead strategic planner for multiple 360-degree accounts, with a focus on creating holistic, integrated, multichannel brand experiences
- Strategic planning lead for the $35-million-dollar re-launch of the AXA brand in the US
- Responsible for all strategy, planning, research, consumer insights, and user experience
- Clients include: Pillsbury, Cheerios, Fiber One, Progresso, and Yoplait
