Influencer Marketing & Brand Strategy Consultant at Katie Niemiec Creative (2025-02 – Present)
Creating integrated campaigns and marketing strategies for lifestyle brands that tells their stories through strategic partnerships, public relations, affiliate marketing, and visual storytelling.
- Build brand communications strategies for lifestyle clients, including media relations, partnership development, content strategy, and brand positioning.
- Develop and manage strategic partnerships from pitch through launch planning and event activation.
- Coordinate brand partnerships and gifting efforts across affiliates like ShopMY and LTK.
- Advising talent-side media kit development, brand pitch strategy and partnership positioning for select creator clients across organic and paid partnerships.
- Capture high-quality lifestyle, portrait and brand photography for improved content creation and engagement.
Director of Marketing at Needlepoint.Com (2025-04 – 2025-10)
Developed and executed integrated marketing strategies across various digital platforms, national events, and brick and mortar retailers to expand awareness and drive profitability.
- Executed a $1.5M+ marketing plan across social, email, SMS, PR, influencer, content and paid media tactics increasing sales by 10% YoY.
- Wrote comprehensive brand book defining brand voice, messaging framework and visual identity guidelines to ensure consistency across all marketing channels and retail partnerships.
- Created social, email and content editorial strategy to increase the company's traffic and sales, overall visibility and followers, with a measurable 14% increase in e-commerce conversions.
- Tracked key performance indicators (KPIs) to report monthly on progress to executive stakeholders.
- Managed and mentored marketing support team members, including sub-contractors and PR team.
Senior Manager, Influencer Marketing & PR at MacKenzie-Childs (2023-03 – 2025-02)
Led the comprehensive brand collaborations, public relations and influencer strategies that accelerated new customer awareness and acquisition and drove measurable brand awareness across seasonal and always-on campaigns.
- Led public relations strategy, securing an average of 107M impressions a day, while managing press materials, media relationships and brand narrative development.
- Developed brand and creator pipelines, securing 8 co-branded partnerships aligned with brand vision, audience and product strategy, generating 1.5B+ earned impressions.
- Built integrated communications program combining owned, earned and third-party channels (creators, partners, media), reducing external agency costs by 22% and increasing campaign reach by 40%.
- Managed 300+ creator relationships annually, orchestrating 20+ seasonal campaigns, on-site trips and photoshoots that generated 80M+ impressions annually.
- Owned $3M annual budget across influencer, PR and brand, tracking KPIs and delivering monthly reports that informed strategic optimizations for executive stakeholders.
Director, Influence & Client Experience at Weber Shandwick (2019-06 – 2023-03)
Built social influencer strategies and always-on influencer marketing programs, including Fortune 500 companies, while supporting the agency's integrated media center of excellence.
- Integrated with agency teams to create multi-platform campaigns driving meaningful results, across five brands, with total budgets over $3MM-$5MM.
- Provided expert counsel to C-suite clients on social, digital and influencer best practices, creator economy analysis and emerging platform trends.
- Managed 200+ creator relationships and key talent agencies, annually, ensuring seamless execution.
- Institutionalized agency-wide influencer process, implementing tools and workflows for influencer identification, contract negotiations, content planning, measurement and ROI analysis.
- Mentored and developed six junior and associate team members, providing strategic guidance and professional development, that resulted in team promotions and retention.
