Katie Anderson

Results-driven Senior Product Manager with over 10 years of experience leading cross-functional teams to deliver customer-centric solutions, leveraging deep insights to optimize product development, enhance user experience, and drive business growth. Proven track record of translating customer needs into innovative product strategies while maintaining a focus on scalability, profitability, and user satisfaction.

Global Product Manager

Wagner Spray Tech – Plymouth, MN | December 2023 – Present

• Lead new product development for consumer paint sprayers, rollers, and steamers through market and product research, business strategy design, stage gate process, and product launch plan from concept to consumer
• Manage the product roadmap and product lifecycle of consumer steam business ($100M yearly) and HVLP paint sprayer business ($80M yearly)
• Lead new product development and strategy ideation sessions to identify market opportunities within existing companywide product lines, as well as new category offerings to grow the business
• Collaborate with domestic and foreign suppliers for product prototypes, translation of bill of materials and product specifications, and lead issue resolution during product quotation, serial manufacturing, and quality control
• Lead consumer experience initiatives through consumer product feedback analysis, focus group testing of pilot stage products, and leading product redesign to address opportunities. Initiatives include unboxing experience, the development of a new product brand design

Legrand AV – Eden Prairie, MN | October 2019 – December 2023

• Managed a diverse portfolio of AV mounting solutions for projection and flat-panel displays, driving revenue growth through innovation.
• Led the Engineered Solutions team to develop rapid, customized solutions for customers’ existing product offerings, driving improved performance, customer satisfaction, and business growth. 
• Collaborated with Microsoft to design, develop, and deploy innovative conferencing solutions tailored for hybrid work, enhancing user experience and driving adoption across hundreds of businesses.
• Led product roadmap strategy (1-5 years) and go-to-market execution, ensuring alignment with customer needs and industry trends.
• Established and maintained key industry partnerships, serving as a thought leader in the AV technology space.
• Acted as subject matter expert, supporting sales teams in customer engagements and technical product positioning.

Furrion – Minneapolis, MN | April 2018 – October 2019

• Developed and launched new outdoor TV and audio product lines from concept to consumer, Lead new product development for consumer outdoor TVs and audio. 
• Directed AV product strategy and development for North America’s retail, e-commerce, hospitality, RV, and marine markets.
• Led end-to-end product development, managing global cross-functional teams across sales, engineering, and quality assurance.
• Developed and executed multi-year product roadmaps, leveraging market research and competitive analysis.
• Aligned pricing strategies with business objectives, collaborating with sales and finance to optimize revenue and profitability.

Element Electronics – Eden Prairie, MN | July 2015 – April 2018

• Lead new product development for TV, Audio, and monitor business. Collaborated with Amazon and Roku for all connected products.
• Worked with Target, Walmart, Amazon, Meijer, and Costco to tailor our products specifically for their needs.
• Owned 18-month product roadmaps for televisions, audio, and monitors, identifying new revenue opportunities beyond core business.
• Led supplier relationships with Asian manufacturers, ensuring product quality and development timelines.
• Directed the Element website strategy, coordinating with third-party developers for content updates and launches.
• Managed product launches, overseeing packaging, marketing collateral, and brand positioning.

Best Buy Corporate – Richfield, MN | February 2013 – July 2015

• Core contributor of the product development team, Launched over 200 products in one year
• Managed TV, home theater, and digital imaging product launches, ensuring timely and successful commercialization.
• Coordinated cross-functional teams to execute product strategies and go-to-market initiatives.
• Conducted competitive market analysis, ensuring Best Buy’s exclusive brands were positioned advantageously.
• Partnered with engineering and sourcing teams to oversee product sampling, approvals, and mass production quality control.

Bachelor of Science: Merchandising Management

University of Wisconsin-Stout – Menomonie, WI

• Emphasis: Buying Management, Marketing
• Minor: Business Administration