Marketing Associate II - Dynacraft Wheels - Savannah, GA
(2025-09 - 2026-02)
- Managed end-to-end optimization of product listings across Amazon Seller Central, Walmart Seller Central & Supplier One platforms, and DTC channels, improving discoverability and conversion through SEO-optimized titles, bullet points, and product descriptions.
- Led the creation and optimization of Amazon PDP content, including A+ modules, brand carousel keywords, and enhanced imagery aligned with platform requirements and brand guidelines.
- Coordinated new product launches and variant listings, managing SKU variations, category paths, and product upload templates to ensure accurate catalog structure and compliance.
- Developed standard operating procedures (SOPs) for marketing and e-commerce workflows, including DTC email campaigns, promotional pricing in Amazon Seller Central, and internal listing optimization processes.
- Produced and edited digital marketing assets including hero banners, product imagery, and email graphics to support campaigns, product launches, and seasonal promotions.
- Executed DTC email marketing campaigns through HubSpot, managing templates, segmentation lists, and promotional messaging to increase customer engagement.
- Collaborated cross-functionally with product, compliance, and operations teams to ensure regulatory documentation, testing reports, and listing compliance were correctly submitted to retail platforms.
- Utilized data analysis and spreadsheet tools to manage product data, keyword tracking, variation structures, and listing performance improvements.
Associate Marketing Manager - Tail Activewear, Greater Circle Ventures LLC. - Savannah, GA
(2024-01 - 2025-05)
- Organized email analytics into a deck for weekly fiscal review meetings.
- Wrote copy for marketing emails.
- Wrote copy for Facebook Paid Media Ads.
- Organized launch on QVC.
- Managed new arrivals and availability for new collection launches.
- Managed "Back in Stock" lists for customer notifications on product arrival.
- Created flash sales to drive traffic to the ecommerce store.
- Created compelling full price campaigns to drive traffic to the ecommerce store.
- Collaborated with team on projects.
- Monitor Google keywords and update SEO regularly.
- Assisted the Ecommerce team with any needs outside of marketing duties.
- Assisting with marking down collections according to the cadence per season.
- Importing new products to Shopify and arranging collections to show off products to their best advantage.
Ecommerce Lead Customer Service Representative - Tail Activewear, Greater Circle Ventures LLC. - Savannah, GA
(2018-11 - 2024-01)
- Processing customers orders through Shopify.
- Answering customer phone calls.
- Processing internet returns.
- Building collections of new and existing products in Shopify.
- Manage inventory and mark down older styles according to the cadence per season.
- Audit orders to ensure a positive customer service experience.
- Communicate with the warehouse to make sure orders are fulfilled correctly and in a timely manner.
Band Instrument Sales & Road Representative Assistant - Portman's Music Superstore - Savannah, GA
(2013-04 - 2018-11)
- Instrument sales, made sure to have product knowledge to be able to educate customers on different instruments.
- Good people skills, ability to read a situation and work with various individuals.
- Appraised trade-in instruments and facilitated the trade-in process for customers.
Head Cashier - Portman's Music Superstore - Savannah, GA
(2013-04 - 2018-11)
- Supervise front-end operations
- Opened and closed the store performing start and end of day activities.
- Write the cashier manual for training new employees on registers and systems.
- Cashier skills, ability to do quick math and work with a POS system.
- Handle tender and audited the cash registers daily.
- Answering phones and directing customers to the correct departments.
- Monitor and restock cashier supplies as well as maintaining the "gift shop area."
- Loss prevention and security. I was the first and last person to interact with every customer.
