Growth Product Marketing Manager at Slack by Salesforce (2024-04 – Present)
Lead self-serve B2B growth campaigns across paid and emerging channels, with a focus on product storytelling, creative strategy, experimentation, audience development, and full-funnel performance.
- Support Slackbot go-to-market campaigns across paid growth channels, helping translate product capabilities into customer-facing messaging and analyzing which narratives generate the strongest engagement and downstream behavior.
- Design and evaluate audience segmentation and campaign experiments, using behavioral and funnel signals to refine targeting, messaging, creative direction, and conversion strategy.
- Build and lead repeatable creative experimentation across static and video, testing product narratives, visual approaches, and messaging against acquisition and activation signals.
- Launch self-serve growth campaigns across the UK, Germany, and Japan, adapting audience, messaging, creative, and media strategies across international markets.
- Own growth strategy and experimentation across self-serve B2B acquisition programs, connecting audience, creative, landing-page, and funnel performance to team creation and activation outcomes.
- Champion scalable campaign measurement with BI and Analytics, using full-funnel reporting to turn performance data into recommendations for messaging, audience, creative, and channel strategy.
- Partner cross-functionally with Product Marketing, Creative, Web, Analytics, Engineering, and Legal teams on campaign development and execution, coordinating requirements and using performance insights to inform audience, creative, and landing-page decisions.
- Own the relaunch of Slack's B2B affiliate program, leading partner strategy, platform and agency transition, measurement, and cross-functional execution.
Marketing Technology Manager at Uber (2022-03 – 2024-02)
Led the strategy and operations for the Email and Job Boards Performance Marketing team, focusing on improving global ROAS and managing a team of two marketers.
- Launched a new paid acquisition email channel from 0→1, generating $40M+ in gross bookings in its first year while leading agency selection, audience and creative strategy, measurement, technical implementation, experimentation, and cross-functional approvals with Legal.
- Led global creative and audience strategy across Email and Job Boards, overseeing segmentation, messaging, deployment, experimentation, and performance across regional markets.
- Designed and implemented incrementality testing across acquisition programs, using experimental results to inform investment and campaign strategy.
- Partnered with Product, Engineering, Analytics, and external vendors on acquisition experiences and automation, including automated bidding and One-Click Easy Apply initiatives designed to improve conversion.
- Managed and developed a team of two marketers, setting priorities across global acquisition programs.
Marketing Technology Associate at Uber (2020-05 – 2022-03)
Support USCA Paid channels across Uber Driver and B2B Brands by managing vendor operations and analyzing performance data.
- Launched SEM acquisition for Uber's B2B Restaurants business, developing campaign structures and automated ad solutions to support restaurant acquisition.
- Led keyword and competitive analysis across SEM and Job Boards, translating insights into campaign and copy optimizations across acquisition programs.
- Used attribution and performance data to evaluate channel effectiveness and inform budget allocation across paid acquisition programs.
Performance Marketing Associate (Contract) at Uber (2019-05 – 2020-02)
Campaign manager for USCA earner acquisition across Uber Driver + Uber Eats.
- Implemented automated bidding tools and optimized paid acquisition campaigns, increasing courier acquisition by +30%.
Affiliate Marketing Coordinator at Minted.com (2018-02 – 2019-04)
- Executed strategies for Affiliate acquisition across Wedding Planner, Photographer, and Venue programs.
