Keaton Hargett

Developed and executed integrated social campaigns across X, Instagram, Facebook, email, and web, increasing engagement and traffic to key NIL initiatives using data-driven content planning. Built and managed a consistent brand voice and content calendar around OSU athletes, coaches, and storylines, launching recurring social series and game-day coverage that strengthened community loyalty and follower growth. Translated performance analytics (platform insights, Google Analytics, and email metrics) into actionable optimizations for creative, targeting, and posting cadence, improving click-through, video completion, and conversion rates for priority campaigns.

Director of Digital Marketing - Pokes With A Purpose - Stillwater, OK

(2022-06 - 2026-02)

• Developed and executed integrated social campaigns across X, Instagram, Facebook, email, and web, increasing engagement and traffic to key NIL initiatives using data-driven content planning.
• Built and managed a consistent brand voice and content calendar around OSU athletes, coaches, and storylines, launching recurring social series and game-day coverage that strengthened community loyalty and follower growth.
• Translated performance analytics (platform insights, Google Analytics, and email metrics) into actionable optimizations for creative, targeting, and posting cadence, improving click-through, video completion, and conversion rates for priority campaigns.

Founder & Social Media Director - OKSTProbs Media - Stillwater, OK

(2018-08)

• Grew @OKSTProbs on X to 26,000+ followers and top-tier engagement by leading daily content, live game coverage, and viral campaigns tailored to OSU and Big 12 audiences.
• Hosted and produced "The ProbsCast," an Oklahoma State–focused podcast featuring guests such as Tyreek Hill, Mason Rudolph, and Brandon Weeden, achieving status as one of the most listened-to college podcasts during its 2021–2023 run.
• Planned and executed multi-platform campaigns (graphics, short-form video, audio clips) that increased listens, followers, and cross-channel traffic to podcast episodes and partner content.

Freelance & Digital Marketing Specialist - Various Hospitality Clients

(2019-01 - 2022-12)

• Managed day-to-day social media for various local businesses including Willie's Saloon, J.R. Murphy's, Outlaws Saloon, and Coney Island, driving engagement through event promotion, drink specials, and game-day campaigns.
• Created platform-specific content (short-form video, photos, graphics, and promos) that boosted engagement and increased attendance for key nights such as home games and themed events.
• Monitored basic performance metrics (reach, engagement, and offer redemptions) to refine timing, messaging, and featured promotions across X, Instagram, and Facebook.

NASCAR Sales Academy Associate - NASCAR - Daytona Beach, Florida

(2022-06 - 2023-06)

• Prospected and nurtured ticketing and group sales leads, practicing consultative sales techniques and CRM usage in a fast-paced sports environment.
• Collaborated with marketing and operations teams to support fan experience initiatives.
• Completed a year-long rotational sales development program focused on ticketing, partnerships, and fan engagement across major NASCAR properties.

B.S. - Business Administration (Sports Management) - Oklahoma State University (2021-01)