Kelda Rericha

Experienced content strategist and writing workhorse seeking projects that allow me to flex my unique writing skill set, which connects my consumer marketing-wired right brain with an obsessively investigative analytical on the left. Learn more at www.optimist-ink.[com]

Over a 20+ year career in-house with Nike, with agencies like Edelman, and as a freelancer, I have developed an exceptional ability to distill complex topics into compelling content designed to move the B2B audiences that matter.

I am a strategic storyteller adept at incorporating data, SEO, and messaging standards to build white papers, blogs, presentations, and social content for brands like Microsoft, Splunk, ServiceNow, and NICE.

• Bachelor's degree in marketing with a public relations focus from Ferris State University (2003)