Strategic Accounts Manager - NC Custom | Chocolate Inn | Lanco | ACE Apparel - United States
(2025-07)
- Lead seven multiline representative groups and two Inside Strategic Account Managers across the United States, setting priorities, coaching performance, and driving market growth.
- Direct national account development across corporate gifting, custom confections, branded merchandise, apparel, and drinkware.
- Use account performance, pipeline activity, and market insight to focus resources and expand business with distributors, buying groups, and strategic accounts.
- Partner with executive leadership, marketing, operations, production, sourcing, and logistics to deliver customer programs and support long term growth.
Sales Executive - Greater Pacific
(2025-01 - 2025-07)
Top 40 Import Supplier
- Led strategic sourcing and product development across drinkware, bags, electronics, and retail displays.
- Managed complex distributor programs and global factory relationships, aligning product strategy with cost, timing, and brand objectives.
- Used Power BI to improve assortment profitability and negotiated pricing, payment terms, and logistics across seven countries.
Vice President of Sales, Midwest - AAA Innovations
(2019-08 - 2024-12)
Branded Outdoor and Lifestyle Merchandise Supplier
- Delivered 20% year over year sales growth through strategic account expansion, focused sales execution, and new business development.
- Directed sales and product strategy across spirits and beverage, insurance, transportation, and collegiate markets.
- Developed go to market strategies across catalog, Ecommerce, and custom distributor programs.
- Led key distributor relationships and supported remote sales teams with clear priorities, strategic account plans, and tailored product solutions.
Director of Business Development - AAA Innovations
(2013-03 - 2019-07)
Branded Outdoor and Lifestyle Merchandise Supplier
- Created and launched exclusive product lines that increased brand value and expanded distributor market share.
- Partnered with overseas vendors to reduce costs and lead times while improving client satisfaction.
Director, Promotional Products Division - Plastic Premium Access
(2009-01 - 2013-12)
- Led national sales, product development, pricing, and sourcing strategy.
- Managed global manufacturing relationships and import programs from concept through delivery, improving margin and inventory turnover.
Director, Promotional Products Division - Carter and Holmes
- Directed a 20 person team across production, customer service, and sales for a major branded merchandise division.
- Led sourcing initiatives, negotiated long term contracts, and developed business plans aligned with customer and financial objectives.
