Freelance Copywriter and Lifecycle Email Strategist - Self-Employed
(2022-01)
Independent consultant specializing in conversion-focused copy, lifecycle email programs, AI search visibility, content strategy, and go-to-market strategy for B2B and B2C brands. Client sectors include health, wellness, skincare, real estate, automotive, facilities management, dental education, workforce software, and ecommerce.
- Wrote and structured lifecycle email programs including welcome sequences, nurture flows, and winback campaigns using Klaviyo and Mailchimp for health, wellness, and ecommerce brands.
- Developed Decision-First Content, a conversion methodology applied across landing pages, email sequences, and long-form sales copy to reduce buyer decision friction.
- Created go-to-market messaging, investor positioning, and launch-phase email architecture for a pre-launch DTC cellular repair skincare brand.
- Wrote and organized long-form sales copy, landing page messaging, and funnel content for emerging health and wellness brands.
- Ran structured A/B tests on subject lines, ad copy variations, and landing page headlines, creating feedback loops to improve conversion performance across email and paid channels.
- Created competitive positioning and multi-platform acquisition messaging for multi-site property management clients.
- Built ManyChat automation flows for lead capture and conversion across social platforms.
- Advised clients on paid social and search strategy across Meta and Google, connecting copy strategy to ROAS, CAC, and LTV.
- Developed GEO/AEO optimization frameworks and LLM share-of-voice diagnostic tools to benchmark brand visibility across ChatGPT, Claude, and Perplexity.
- Served as sole author and strategist for $10M+ in awarded federal pandemic relief grants across 20+ privately held small businesses.
Director of Government Affairs and Sustainability - Project N95 - Brooklyn, NY
(2021-01 - 2024-12)
National PPE Clearinghouse - Served as public-facing communications lead and government liaison for a nonprofit that delivered 12 million+ units of PPE nationally.
- Wrote and shaped research-backed communications around PPE safety, counterfeit product risks, supply chain issues, and consumer protection.
- Independently compiled a fraud database identifying a single Chinese manufacturer responsible for nearly one-third of all KN95 mask purchases on Amazon, representing $15 million in monthly counterfeit sales.
- Co-developed a six-month New York Times investigation with reporter Andrew Jacobs; named in the article and featured in a commissioned New York Times portrait.
- Collaborated with U.S. Senators Warren, Markey, Duckworth, and Klobuchar and Governor Larry Hogan's administration to vet and distribute safe PPE.
Business Development and Communications Consultant - Industry Capital - Berkeley, CA
(2020-01 - 2022-12)
Private Equity
- Created launch messaging and marketing campaigns for Aegle, an Industry Capital-backed healthtech company that produced the first NIOSH-certified N95 mask featuring NFC-chip authentication and anti-microbial fabric technology.
- Developed investor relations materials including Q&As and positioning documents.
- Contributed to raising $13M+ for U.S.-based PPE manufacturers during peak pandemic demand.
Career Break - Family Caregiving
(2012-01 - 2020-12)
Account Manager and Technical Recruiter - Project Resource - White Plains, NY
(2007-01 - 2012-12)
Acquired by Itech Holdings
- Managed 6+ multi-million dollar client accounts in the IT and technology sector.
- Advanced from technical recruiting to account management, developing client relationship, negotiation, hiring, and stakeholder communication skills foundational to later consulting work.
