Kelly Ethridge

Physician Liaison - Nebraska Health Imaging

(2025-01 - 2026-12)

B2B marketing to referral providers to increase awareness of products and services and increase bottom line

Face-to-face calls to over 200 top referring providers to increase overall imaging orders (MRI, ultrasound, CT scans and Xray) month to month and year to year.
Attend outside association events to increase awareness of NHI and services – ie Omaha Chamber, Free Market Medical Association, provider open houses, etc.
Provide corporate marketing team the necessary updates to keep collateral, website and Facebook pages current with latest ads and promotions.

Marketing Director - Oral Surgery Associates

(2023-01 - 2025-12)

B2B marketing to referral companies to increase awareness of products and services and increase bottom line

Product Marketing Acquisition Coordinator - PenFed Credit Union

(2022-01 - 2023-12)

Liaison to outside marketing agency for development of new branding into website, promotional materials and direct mail packages.

Develop targeted direct mail programs to increase dollars/share for auto loans, mortgage loans, credit cards and CD's for acquisition side of business
Coordination and implementation of over $3 million dollars in direct mail packages from design to final approval with mail house

Account Marketing Liaison - Methodist Health System/Best Care EAP

(2011-01 - 2022-12)

Coordination of B2B marketing promotions to client company employees

Development of ongoing social media presence, and online events – Zoom, Teams, Linked in, Eventbrite, Mailerlite, FaceBook, Instagram
Blogs and newsletter communication to client company employees with weekly, monthly, quarterly and annual updates

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