Kelly Moran

Recruitment and talent marketing professional with 6+ years running multi-channel employer brand and lead generation campaigns for mission-driven, highly technical, and government-adjacent organizations including active placements on ClearanceJobs and campaigns supporting mission-critical, cleared-talent hiring at Booz Allen Hamilton, a leading government and defense contractor. Skilled at translating complex, regulated, mission-driven work into compelling candidate messaging, managing the full lead lifecycle from capture through recruiter hand-off, and using performance data such as cost-per-hire, conversion rate, and ROI to continuously optimize campaigns across email, paid, social, and event channels.

Recruitment Marketing Digital Specialist at Booz Allen Hamilton (2025-08 – Present)

• Execute multi-channel talent lead generation campaigns (LinkedIn, ClearanceJobs, Glassdoor, Indeed, paid social, CTV, newsletter placements) for mission-critical, highly technical roles supporting a government- and defense-focused business, reducing cost-per-hire 18% while growing qualified applicant volume 23% YoY.
• Own end-to-end candidate-facing content strategy such as job descriptions, employee success stories, and technical narratives. I translated complex, mission-driven, regulated work into compelling, compliant messaging that lifted CTR 40% quarter-over-quarter and career site conversion 12%.
• Manage the lead lifecycle through CRM-driven segmentation and re-targeting (Phenom, Avature) for priority technical and cleared-talent pools, improving pipeline-to-hire conversion 9%.
• Report campaign ROI and cost-per-hire trends via Tableau to Recruiting and Marketing leadership, informing budget allocation across 6+ job families and paid channels, reducing wasted spend 15%.
• Partner cross-functionally with Talent Attraction, Culture, and Marketing teams to maintain consistent, compliant employer brand messaging across every candidate touchpoint.

Recruitment Marketing Specialist at MedStar Health (2023-06 – 2025-07)

• Developed and executed employer brand strategy conveying the organization’s mission-driven culture, repositioning it as the #1 regional employer brand (Glassdoor/Indeed) among 4 competitors and #16 nationally industry-wide.
• Rebuilt career site and LinkedIn presence around employee-story content emphasizing organizational mission and impact, lifting average time-on-page 22% and application starts 19%.
• Partnered with Sales and Talent Acquisition on top-of-funnel lead campaigns and recruiter hand-off, improving recruitment efficiency 25% and reducing average cost-per-hire 14%.
• Tracked brand awareness and candidate engagement metrics, monitoring competitor positioning to inform a quarterly campaign calendar.
• Produced employer brand and campaign assets (Adobe InDesign, Canva), improving lead conversion rates 7%.

Digital Marketing Associate at Protenus (AI-Powered Healthcare Analytics) (2021-10 – 2023-03)

• Led growth and demand-generation marketing for a highly technical, AI-driven analytics platform, driving a 33% increase in website traffic and 22% increase in revenue. Cultivated direct experience marketing complex, technical products to a detail-oriented specialist audience.
• Audited SEM and content performance (Google Analytics, SEMrush), identifying optimizations that lifted CTR 23% and lead conversion 10%.
• Partnered cross-functionally on A/B testing of landing pages and messaging, contributing to a 13% increase in overall marketing ROI.

Digital Advertising Specialist at ID.me (2020-07 – 2021-09)

• Built a data-driven marketing strategy for an identity-verification technology company serving government agencies, increasing website traffic 15% and conversion rates 33%.
• Partnered with the design team on brand creative to increase engagement by 20% YoY, and produced inbound content — landing pages, blog posts, webinar and tradeshow promotion to support technical, B2B, and government-facing audience engagement.

B.A. in Criminology & Communications – University of Maryland, College Park (2013-08 – 2017-12)