Director of Marketing at Babel Street (2022-03 – Present)
Drive marketing programs and content designed to increase brand awareness, increase sales opportunities, and retain existing customers for a growing AI-powered open-source intelligence platform built to improve speed to insights for a range of both public and private sector entities.
- Served in a lead role within the brand and content team, helping to build a robust content repository—including creation and editing of case studies, white papers, product sheets, blog posts, and more—from the ground up.
- Instrumental in building a mature marketing organization at Babel Street, supporting the CMO in scaling the team from two to 10+ during my tenure. This included establishing core strategic functions such as product marketing, brand and content leadership, and demand generation.
- Spearheaded the creation of a thought leadership and PR practice, operating cross‑functionally to prepare internal SMEs and partnering with a third‑party vendor to secure earned media coverage and speaking engagements at tradeshows and other relevant venues.
- Founded a disciplined social media strategy and practice, driving consistent year‑over‑year LinkedIn follower growth of 25%–50% during my tenure.
Director of Marketing at memoryBlue (2015-12 – 2022-02)
Design and execute end-to-end strategic marketing and communications programs created to build brand awareness, grow business opportunities, retain existing client relationships, and aid in the recruiting practice for fast-growing high-tech sales professional services firm headquartered in Tysons, VA.
- Founded and expanded the marketing practice at memoryBlue, growing it into a high-functioning, digitally focused team helping drive the company's explosive 4x revenue growth during tenure.
- This run includes expansion to three new satellite offices and six straight company appearances on the Inc. 5000 list of fastest-growing privately held companies in the U.S.
- Creation and growth of company podcast (Tech Sales is for Hustlers) launched in March 2020 focused on highly successful former company employees (alumni) as well as a mini-series with some of the most prominent professional sales educators around the country.
- Social media strategy and organic efforts created massive growth in company X, LinkedIn and Instagram channels (followers and engagement) in six years. LinkedIn: 520%+ growth, Twitter: 600%+ growth, Instagram: 310%+ growth.
- Large-scale Web rebuild (with a focus on mobile responsive design) and digital content marketing efforts led to 120%+ web traffic increase in three years post-launch.
- This translated to 160%+ growth of inbound new business leads for the firm over the same time.
- Accomplished copywriter entrusted to create a wide range of client and public-facing blog posts, news bulletins, social media copy, alumni and employee communications on behalf of the company co-founders, press releases, web copy, and additional targeted projects throughout tenure.
- Served as key member of company's leadership team, adding input and insights to help push firm to record revenue, profitability and employee growth during tenure (revenue and employee growth of over 400% in past six years).
Web Content Manager at Sprint (2007-07 – 2015-12)
Managed the team responsible for day-to-day operations of online catalog production support within the Digital Operations group. This team (14 FTEs) served in a critical "center-of-the-wheel" role in getting all products, pricing and promotions live on Sprint.com on daily basis.
- Directed day-to-day workflow and large project resource allocation to ensure all new and existing products, rate plans, services and promotions were built/updated within the appropriate online shopping paths on Sprint.com.
- Managed the day-to-day operations of a web production support team focused on maintaining all customer-facing content for the company's Custom Aisles business and government solutions program.
