Growth Marketing Consultant at Growth Marketing Consultant | Enterprise & Startup Clients (2023-01 – Present)
Project-based engagements with Fortune 500 innovation teams and high-growth startups, executing across acquisition, retention, analytics, and marketing technology.
- Conducted strategic research and compliance analysis for Marriott International's global mobile marketing expansion, evaluating WhatsApp deployment across international markets and developing consent frameworks for SMS, WhatsApp, and Bonvoy mobile app marketing channels.
- Delivered mobile-first customer retention recommendations through analysis of SMS campaign performance across multiple geographic markets, evaluating regional engagement patterns, content effectiveness by market, and customer lifecycle behavior. Developed an A/B testing framework for SMS vs. MMS channel optimization.
- Architected an internal AI governance framework, establishing organizational standards for Claude, ChatGPT, and other tools, defining security protocols and best practices to maximize effectiveness.
Growth Marketing Leader at Procter & Gamble (GrowthWorks Innovation)
- Reduced customer acquisition costs by 63% while maintaining lead volume by architecting and scaling a paid media strategy across creative testing, audience refinement, and bid optimization for a P&G innovation brand.
- Drove 98% Q4 email revenue growth and 112% subscriber growth by building and scaling a lifecycle marketing engine with optimized lead capture, onboarding flows, and automated segmentation.
- Exceeded SMS benchmarks (CTR +333%, CVR +35%) by deploying granular audience segmentation and rapid message testing frameworks.
Growth Marketing Professional at Enlyte
- Established a single source of truth for marketing performance by rebuilding the analytics framework across paid media and web, improving data accuracy and decision-making reliability.
- Eliminated manual reporting by building automated Looker Studio dashboards, increasing cross-functional visibility into campaign performance and ROI.
Consultant at Goode Health
Email/SMS optimization for DTC protein brand using Triple Whale and Looker Studio for funnel attribution and LTV optimization.
Consultant at Beckley Retreats & Qasa Retreats
Customer acquisition via Meta/Google Ads achieving CPM and CPC 10% below industry benchmarks.
Digital Marketing Manager at MEA (Midlife Wisdom School) (2022-01 – 2023-12)
DTC education & hospitality startup offering online courses and luxury workshop retreats
- Developed and executed comprehensive digital growth strategy for dual-revenue-stream business, driving $1.5M year-over-year growth in retreat bookings and $33K lift (7% increase) in online course revenue.
- Drove 185% traffic increase and 5.2% conversion rate through systematic landing page optimization and A/B testing, achieving 9.3% repeat customer rate.
- Built and led a marketing team of email and social specialists, growing email list 154% while achieving 16.35% click-through rate and 36.71% open rate.
Lifecycle Marketing Manager at Noopl (2021-01 – 2022-12)
Consumer audio health-technology startup
- Led multichannel lifecycle marketing program (email, SMS, affiliate) to increase customer engagement and reduce churn through targeted retention campaigns.
- Completed the technical migration of marketing automation from Klaviyo to HubSpot, improving campaign measurement accuracy and reducing manual workflows.
Marketing & Communications Manager at Vitrazza (2019-01 – 2021-12)
High-growth DTC e-commerce company (~$9.5M annual revenue)
- Built and scaled an email marketing program from 0 to $2.5M in annual revenue (22% of total sales) by implementing segmentation strategy, lifecycle automation, and a structured testing roadmap.
- Generated $523K in first-year revenue (8.51% CVR) by launching and scaling affiliate marketing as a new acquisition channel.
- Led Shopify website redesign resulting in 91% year-over-year sales increase; managed SEO agency partnership achieving 424% organic traffic growth and reduced customer acquisition costs.
Director of Franchise Marketing at Craters & Freighters (2016-01 – 2019-12)
$77.6M specialty freight and logistics franchisor
- Managed $500K annual paid search budget across 70+ franchise locations, maintaining 6.5%–22% conversion rates and increasing telephone leads 96% through campaign optimization.
- Achieved 11% organic lead growth through local search optimization and content development initiatives.
