Director of Marketing - Kappy's Fine Wine & Spirits
(2002-01 - 2025-01)
As Director of Marketing at Kappy's Fine Wine & Spirit, spearheaded the launch of a new e-commerce website, resulting in a 100% increase in online revenue. Developed and executed branding strategies for Main Street Wine, Kappy's subsidiary distribution company, by creating point-of-sale materials, labels, sell sheets, and other marketing collateral for a portfolio of second-label wines and spirits.
- Developed and implemented new marketing initiatives while managing and optimizing existing campaigns to enhance brand presence and customer engagement.
- Oversaw all social media strategy and content creation, ensuring consistent brand messaging across platforms.
- Lead graphic and web design projects, providing full-service design solutions for marketing materials, website design, and maintenance.
- Designed and coordinated direct mail campaigns, creating targeted content.
- Managed email and SMS marketing efforts through platforms such as Constant Contact and City Hive. Coordinated and executed events, including planning, promotion, and execution of in-store and external activities.
- Provided strategic insights and maintained alignment across teams.
- Successfully transitioned a brick-and-mortar business to e-commerce during the COVID-19 pandemic, implementing online marketing initiatives that allowed the company to survive and thrive in a rapidly changing market.
- Collaborated with 11 diverse store locations to develop and execute tailored strategies, ensuring continued success and brand consistency during challenging times.
- Built and executed marketing campaigns in collaboration with industry leaders such as Audacy and iHeart, driving brand awareness and audience engagement.
- Enhanced customer engagement and drove revenue growth by developing and implementing a paid Whiskey Barrel Society with over a thousand members.
Freelance Graphic Design & Website Creation - Self-Employed
(2003-01)
Graphic designer/web developer, delivering branding solutions, and website creation and maintenance. I provide small area business with integrated design solutions with strategic marketing plans to support revenue growth and business expansion.
- Create and maintain brand identity by designing logos, color schemes, and marketing materials that align with clients' vision and target audiences.
- Design and develop websites using modern design principles and web development tools to ensure optimal user experience across devices.
- Collaborate with clients and stakeholders to understand project requirements, provide creative solutions, and ensure design consistency across all platforms.
- Manage website updates and maintenance to keep content fresh, ensure functionality, and improve SEO.
- Produce digital and print materials such as brochures, social media graphics, and advertisements.
- Maintained long-term client relationships by adapting to changing industry demands, providing innovative design solutions, and ensuring consistent client satisfaction.
- Stayed on top of industry trends and evolving design standards by consistently researching new techniques and incorporating AI and software updates to enhance creativity and client satisfaction.
District Executive at Cape Cod & Islands - Boy Scouts of America
(2000-01 - 2002-12)
- Managed over 100 Scouting programs within the district, including recruiting, training, and guiding volunteers while working with community and business leaders to strengthen the program.
- Secured financial support through fundraising and ensured program sites are well-served by trained volunteers.
- Maintained positive public relations and effectively communicated program goals. Cultivated an environment that supported Scouting values and worked toward sustainable program growth and success.
- Successfully collaborated with the District Operations Board to set and achieve strategic goals for the district, resulting in increased membership, improved volunteer engagement, and enhanced program delivery.
- Cultivated strong relationships with volunteers fostering a supportive environment that strengthened team cohesion and long-term engagement while developing innovative fundraising strategies.
