Kevin Romanello

I am a multi-disciplinary creative leader with two decades of experience crafting impactful brand stories and high-conversion content. My expertise spans the full creative spectrum, including retail design, motion graphics, and large-scale experiential exhibits. By blending strategic marketing with innovative problem-solving, I help organizations navigate change and achieve sustainable growth through design excellence.

Sr. Art Director | Corporate Center - KeyBank

(2020-09)

• Creative Leadership & Team Management: Direct and mentor a cross-functional team of designers, animators, and external contractors, fostering a high-performance environment to deliver large-scale marketing campaigns for KeyBank Corporate
• Omnichannel Brand Stewardship: Serve as a primary architect for the KeyBank brand identity, ensuring consistent and elevated creative application across digital, print, motion graphics, and sponsorship channels
• High-Impact Asset Development: Conceptualize and produce premium-level marketing collateral that aligns with KeyBank's strategic vision, driving brand recognition and engagement
• Strategic Production Oversight: Lead end-to-end print and digital production workflows, ensuring all internal and external communications meet the highest standards of quality and brand compliance
• Campaign Architectural Lead: Served as the lead creative strategist for KeyBank's Bicentennial campaign, overseeing the vision, development, and execution of a major multi-platform initiative that celebrated the institution's history and future

Art Director - Skyline Trisource

(2007 - 2020)

• End-to-End Campaign Management: Orchestrated full-lifecycle marketing and print campaigns, transitioning seamlessly from initial concept to final execution while maintaining strict brand integrity
• Strategic Brand Development: Spearheaded comprehensive brand identities for diverse clients, integrating industrial and graphic design to create cohesive, market-ready visual narratives
• Senior Art Direction & Account Leadership: Provided creative direction and project management for high-profile accounts, ensuring on-time delivery of complex deliverables that exceeded client KPIs
• Digital Ecosystem Optimization: Developed and scaled web-based applications and social media strategies, leveraging data analytics to refine performance and maximize audience engagement
• Multimedia Production & UX Architecture: Directed the end-to-end production of high-impact video content and testimonial-driven websites, focusing on intuitive user journeys and storytelling
• Corporate Thought Leadership: Played a pivotal role in the design and delivery of large-scale corporate seminars and educational content, enhancing brand authority through strategic content
• Financial & Logistical Oversight: Managed strategic planning, budgeting, and resource allocation for client exhibiting solutions, optimizing ROI for trade shows and brand activations

Bachelors of Arts - Visual Communication - Kent State University

Certification - Google Analytics (2020 - 2020)