Kiana Carter

Highly skilled professional with expertise in Content Marketing, Public Relations, Media Strategy Development, and Client Relationship Management. Skilled in creating compelling narratives and delivering top-notch client experiences from start to end. Adept at thinking quickly and providing thorough solutions in high-pressure situations.

Excellent leadership skills with a proven track record of managing teams to success. Commended for intense focus, work ethic, and ability to develop and implement highly successful projects.

Recruitment Marketing Manager

Candidate Delivery Part-time Jul 2020 - Present · Los Angeles Metropolitan Area

• Employs strategic marketing tactics to tell client stories in order to attract top-tier candidates who will be responsible for their continued success.
• Supports business partners in researching, planning, executing, and measuring multimedia recruitment marketing campaigns that tell an authentic, compelling story.
• Proactively drives field marketing campaign programs, from planning and execution to reporting on results.
• Drives refreshes of career site, media, job ads, and personas for key roles.
• Accurately tracks campaign performance and makes educated recommendations on future expenditures.
• Employs strategic marketing tactics to tell client stories in order to attract top tier candidates who will be responsible for their continued success.
• Supports business partners in researching, planning, executing, and measuring multimedia recruitment marketing campaigns that tell an authentic, compelling story.
• Proactively drives field marketing campaign programs, from planning and execution to reporting on results.
• Drives refreshes of career site, media, job ads, and personas for key roles.
• Accurately tracks campaign performance and makes educated recommendations on future expenditures.

Skills: Project Management · Storytelling · Marketing Strategy · Client Relations · Copywriting

Account ManagerAccount Manager

Venture PR · Apr 2019 - Jun 2020

• Developed and executed strategic outreach initiatives to reach target audiences, resulting in increased brand recognition and positive media coverage.
• Created and distributed press releases through PR Newswire and E-Release to media outlets to optimize coverage of special events and promote brand mission and values.
• Led conference calls and in-person meetings with clients on a weekly basis, providing exceptional client support and resolving messaging issues.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis, and competitor research, resulting in a 40% increase in social media engagement and a 15% increase in website traffic.
• Collaborated with external PR firms and internal sales and marketing managers to determine branding, product positioning, and media messages, resulting in a 30% increase in brand recognition.
• Developed and promoted corporate brand, images, and identity to media and public, resulting in a 25% increase in positive media coverage.
• Customized brand message to capture target audience interest and drive engagement.
• Managed junior staff and interns, rolling out an orientation program and providing training and mentorship.
• Reported on press coverage recaps to determine areas for improvement and wrote and edited articles, web content, copy, and publications for internal and external audiences.
• Edited content produced by C Suite executives, modifying text to conform with company-wide branding standards and publication guidelines.
• Developed and executed strategic outreach initiatives to reach target audiences, resulting in increased brand recognition and positive media coverage.
• Created and distributed press releases through PR Newswire and E-Release to media outlets to optimize coverage of special events and promote brand mission and values.
• Led conference calls and in-person meetings with clients on a weekly basis, providing exceptional client support and resolving messaging issues.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis, and competitor research, resulting in a 40% increase in social media engagement and a 15% increase in website traffic.
• Collaborated with external PR firms and internal sales and marketing managers to determine branding, product positioning, and media messages, resulting in a 30% increase in brand recognition.
• Developed and promoted corporate brand, images, and identity to media and public, resulting in a 25% increase in positive media coverage.
• Customized brand message to capture target audience interest and drive engagement.
• Managed junior staff and interns, rolling out an orientation program and providing training and mentorship.
• Reported on press coverage recaps to determine areas for improvement and wrote and edited articles, web content, copy, and publications for internal and external audiences.
• Edited content produced by C Suite executives, modifying text to conform with company-wide branding standards and publication guidelines.

Skills: Communication · Brand Development · Content Strategy · Copywriting · Social Media

California State University, Los Angeles

Bachelor of Arts - BA, English Language and Literature/Letters 2011 - 2015