Kim Hudson

Dynamic marketing professional with over 25 years of leadership experience and proven results managing data-driven marketing programs from planning, execution, and tracking to ongoing tactical optimization informed by analyzing metrics. Strategically develops and synchronizes impactful creative content programs to achieve revenue goals with compelling on-brand messaging and visuals across multiple channels including websites, digital advertising, full-stack eCommerce platforms, social media, and events. Excels at forging cross-functional relationships to collaborate with business unit leaders, stakeholders, direct reports and external partners.

Fractional Marketing Consultant - Self-employed - Hickory, NC

(2020)

Provides organizations with strategic and project-based marketing leadership, aligning demand generation and brand positioning with business objectives.

• Conducts marketing research and competitive analysis to inform campaign direction, pricing adjustments, and product positioning.
• Delivered 38% YOY revenue growth for international automotive client through integrated digital campaigns, events, sales enablement tools, and enhanced lead generation to better capture and nurture leads.
• Increased project bid wins ~25% for structural engineering firm by developing an automated RFQ process, strategic web redesign, and stronger stakeholder communications.

Director, Marketing & Public Relations - The Porter Agency - Hickory, NC

(2014 - 2020)

Directed strategy and campaign execution for Catawba Valley Health Systems, commercial real estate developer, and telecom clients. Pivoted to self-employment upon sudden agency closure during pandemic.

• Reduced annual marketing costs by $60K for hospital system by migrating print to digital channels and implementing campaign analytics.
• Spearheaded website redesign and investor messaging for a $2.2B telecom infrastructure provider; Built and categorized digital assets to be shared across 50 subsidiary companies with corporate and focus group oversight.

Communications Manager - Mission Health - Asheville, NC

(2012 - 2013)

Led strategic approach to healthcare system's technology integration consolidating software launches across seven recently-acquired hospitals in compliance with government mandates and streamlined operations.

• Created and distributed routine internal communications for software migrations and launch directives to facilitate adoption. Wrote patient-facing messaging for marketing teams to convey enhanced patient safety and operational improvements.

Marketing Communications Manager - Thermo Fisher Scientific - Asheville, NC

(2010 - 2012)

Led global commercial marketing programs for $32B life science equipment supplier managing product launches and comprehensive multi-language campaigns for cryopreservation systems, laboratory water purification products, ultra-cold storage solutions and unified laboratory equipment services.

• Achieved 60% revenue growth with promotion of bundled equipment and services through strategic marketing campaign leveraging key channel partners.
• Exceeded launch forecast by $35k for Smart-Vue wireless lab monitoring system.

Marketing Communications Manager - Prysmian Cable (formerly Draka Cable) - Claremont, NC

(2008 - 2010)

Responsible for developing and executing marketing communications program for international fiber optic cable and network manufacturer amidst market consolidation, shrinking budgets and economic recession.

• Grew channel volume by 58% with aggressive partner co-op programs and creative sales solutions including web-based product demonstrations, technical education events, webinars and field sales support.
• Established monthly global marketing video call to share winning sales and marketing tactics, identify best practices and align opportunities to reduce marketing expense.

Bachelor of Science in Business Administration - marketing and business management - Appalachian State University