
Kim Mills
Marketing MBA
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About
Award winning, results-driven marketing and sales executive with 25+ years of experience in developing comprehensive marketing, advertising, public relations, communications, fundraising, and digital campaigns for a myriad of clients, non-profit to Fortune 500. Demonstrated expertise in strategic planning and execution and leveraging marketing, communications, and sales programs and strategies to contribute to company growth and success. Recognized as a marketing and sales executive who views organizational and clients' challenges and problems as opportunities for transformation and growth.
Experience
President & CEO - IDEA MILL MARKETING AGENCY
(2008-10)
Direct, develop, and execute results-driven comprehensive marketing, advertising, public relations, communications, fundraising, and digital campaigns for multiple clients
- Garnered $5.5M in additional revenue in the first year for building client
- Raised Glassdoor "Culture and Values" employee satisfaction rating from 1.5 to 4.6 in 3 months for SaaS client leading to investor purchase
- Propelled B2B client into 11 new markets with a now 12x annual event
Brand Strategist - 1558 BRAND AGENCY
(2021-10 - 2022-11)
Strategic marketing design and team lead for multiple concurrent clients ranging from SaaS, nonprofits, retail, service, and B2C businesses.
- Market analysis and marketing plan creation
- Geofencing and digital ad development and management
- Web design and project coordination
Sales Counselor - MERCEDES HOMES
(2009-09 - 2011-09)
- Top 10 Sales company-wide - over $11M
- 100% Customer Satisfaction rating
- Marketing Innovator Award
Marketing Manager - RYLAND HOMES
(2006-04 - 2008-10)
- Planned $3.7M marketing budget to support company's $85M annual revenue
- Managed 3 direct reports and 20+ communities
- 19% YOY web lead generation
- Increased employee satisfaction 62% to 90% with morale program
- Improved department efficiencies by 15% on marketing ROI
Marketing Manager - K. HOVNANIAN HOMES
(2003-10 - 2005-07)
- Feasibility studies for $71M development
- Marketing operations for construction projects collectively $1.6B value
- Design and deliver sales training for team of 15 - increased customer satisfaction 76% to 92%
WATG HONOLULU
- Supported principal architect for Venetian Hotel and Casino in Vegas
HONOLULU BOARD OF REALTORS
- Tactical marketing and technical education
BELLOWS AIR FORCE
- Comprehensive marketing for MWR military beach resort
Marketing and Events Manager - HAWAII CHAMBER OF COMMERCE
- Organized and executed the Medal of Honor dinner honoring the 21 recipients from the 442nd. Assigned seat plated dinner for 2500 people
Teaching - VARIOUS
- High School Speech and Debate
- Renaissance to Reformation History
Education
Masters - Business Administration - University of Phoenix, Honolulu, Hawaii
Bachelors - Business Administration - University of North Texas
