Marketing Manager - Recycling Equipment Corporation - Lansdale, PA
(2025-07 - 2025-10)
Created marketing strategy to strengthen brand awareness, focused on email marketing campaigns, social media presence, and market research. Maintained ACT! marketing and sales contact database.
- Created and launched email marketing campaign promoting baling wire products and tools. Followed email blasts with related content posted on LinkedIn page for wider outreach. Analyzed campaign statistics to determine engagement and interest.
- Conducted research on the 3PL, 1PL, Cold Storage, and Co-packing markets in Pennsylvania and New Jersey. Identified companies, locations, and buyer personas for each industry. Completed outreach and follow up to contacts in Co-packing facilities to understand recycling priorities and needs. Updated ACT! Database with contact information and relevant actions.
Marketing Manager - Alstef Group (Solution Net) - Quakertown, PA
(2022-01 - 2023-12)
Spearheaded all marketing activities for Alstef Group USA (formerly Solution Net Systems) with emphasis on event planning, brand awareness, and lead generation. Drove post-acquisition rebranding efforts to align Solution Net Systems assets with Alstef Group brand standards.
- Led selection, planning, and execution of six trade shows, maximizing Alstef Group's presence in target material handling markets. Planned pre-event promotion, media promotion, co-marketing activities with selected partners, and post-event analysis.
- Implemented lead nurturing campaigns to provide relevant marketing content to contacts, keeping Alstef Group's expertise top of mind. Tracked engagement to qualify emerging interest. Qualified leads from trade shows resulted in five systems integration projects.
- Facilitated relationship with digital marketing agency to leverage SEO and improve website traffic.
- Created and maintained marketing asset library and inventory of branded promotional materials.
Counter Manager - Clinique - Macy's - North Wales, PA
(2018-01 - 2020-12)
Led online and direct sales and marketing efforts for an $850k retail counter. Responsible for implementing the Clinique business plan into the retail environment. Managed a team of four sales associates.
- Conducted market research to understand voice of customer perspective and tailored quarterly promotions to align with customer interests.
- Achieved or exceeded sales goals for three seasonal sales promotions.
Brand Leader – Clinique - Bon Ton - Quakertown, PA
(2013-01 - 2018-12)
Directed online and direct sales and marketing efforts for $205k retail counter. Managed activities of one sales associate while meeting or exceeding department sales goals.
Business Development Manager – North American Field Marketing - Gemalto Inc. - North Wales, PA
(2007-01 - 2011-12)
Orchestrated business development and field marketing activities for the Online Authentication and e-Banking business units, promoting digital security solutions and engineering services. Provided marketing support to direct sales and dealer partner teams.
- Developed partnership program strategy for North America to leverage cross-business initiatives and expand business base. Strategic partners included Microsoft, IBM, and Hewlett-Packard.
- Coordinated seminar series with Microsoft and other partners on the benefits of digital security and its integration with the Microsoft .NET environment. Solicited voice of customer input on user security challenges and needs. Delivered seminars to over 200 users, resulting in qualified sales opportunities at 10 accounts.
- Created marketing campaigns for healthcare, defense contracting, and energy markets that increased brand awareness and generated leads. Campaign elements included digital promotion and content creation (collateral, white papers, case studies, webinars) for calls to action, social media presence, and participation in various trade events. Managed overall campaign marketing budget.
- Developed lead management process for inbound sales leads, including lead qualification, lead transfer to sales/dealer team and lead incubation.
- Instituted sales proposal preparation and tracking process that streamlined proposal response. Coordinated all aspects of RFI and RFP completion, including executive opportunity approval and appropriate dealer partner engagement.
- Delivered five complete RFI/RFP responses in 2010, with one resulting in the award of business.
Sales Manager – U.S. Eastern Region - Schott Nexterion - Jena, Germany
(2003-01 - 2006-12)
Managed sales and application support of microarray products, reagents, and accessories for Eastern half of the United States and Canada.
- Developed and implemented plans to expand presence in North American microarray consumables market. Achieved a threefold increase in sales revenue over previous year.
- Established relationships with key customer partners for the OEM supply of glass substrates, supporting applications in proteomics and diagnostic markets.
Director of Marketing - Boekel Scientific - Feasterville, PA
(2001-01 - 2003-12)
Directed all product management efforts for complete line of life sciences laboratory equipment, with emphasis on acquiring technologies/partnerships to expand into growth markets.
- Created and implemented marketing plans to enter the microarray and drug discovery markets. Plans included market size and growth assessment, product promotion, competitive analysis, and product development strategies.
- Led efforts to license a new microarray hybridization technology. Coordinated all aspects of technology acquisition, market research, and product development for the project.
- Directed activities to develop two chemical synthesis reactor products for sale into the drug discovery market. Created product launch plans.
- Initiated targeted marketing programs with selected channel partners that increased presence in the drug discovery and protein markets. Programs included market research to understand voice of customer input on applications and needs.
- Created and delivered product training program for dealer partner network.
