Strategic Insights Partner
Send a job offer directly to this candidate
Strategic insights and marketing leader with a $300M+ revenue track record, connecting brands to untapped audiences through actionable research and data-driven storytelling. Expert in multicultural consumer segmentation, especially Hispanic markets, with experience across travel, tourism, political, retail, pharma, and advocacy sectors.
Known for turning complex research into clear strategies that drive brand growth—whether launching cross-platform campaigns, influencing C-suite decisions, or developing tools that deliver $100M+ per election cycle. Skilled at uncovering hidden opportunities, shaping high-impact marketing activations, and exceeding growth goals.
Specialties: Consumer Insights | Market Research | Brand Activation | Multicultural Marketing | Campaign Measurement | Strategic Storytelling
Director of Strategy & Insights
TelevisaUnivision, 2006-2025
Prior roles: Sr. Manager, Manager, Senior Analyst, Research Analyst- Galavision Network
Bachelor of Arts - BA, Communication and Media Studies major, Anthropology minor
Activities and societies: Graduated Magna Cum Laude
