Kimberly Randall

Freelance web designer and developer with two decades of experience building polished, editorial-quality websites across nonprofit, spirits, finance, equestrian, and hospitality industries. Trained originally in architecture and furniture design before specializing in graphic design — that spatial, structural sensibility carries into every layout, informing typography, hierarchy, and interaction design. Comfortable owning a project end-to-end: strategy, visual design, and clean, maintainable WordPress and Squarespace builds.

Owner, Designer & Developer - Decaf Digital - Tucson, Arizona

(2019-01)

Solo freelance studio delivering full-cycle web design and development for a diverse client roster spanning nonprofits, spirits and hospitality brands, finance, and equestrian sports. Own every stage of the process — discovery, visual design, build, and post-launch support.

• Designed and built full WordPress/Elementor sites for clients including Acre Largo (tequila, WooCommerce), USFCC/Foundation for the Californias (nonprofit), Advancing Students Forward (nonprofit), Accent Ceilings (architecture/manufacturing), and Coto & Caprilli Equestrian.
• Delivered Squarespace builds and redesigns for clients including Iron Creek, EQ Metric, Coto de Caza Equestrian, and JN Beach Construction.
• Built and grew eventsintucson.com, a family events platform on WordPress/Kadence/Elementor Pro with custom event filtering, submission forms, and a companion Instagram presence (@eventsintucson).
• Led email marketing systems (Mailchimp) including popup capture, automated customer journeys, and abandoned-cart flows for e-commerce clients.
• Rate: $115/hr for scoped work; $5,000 minimum for full WordPress builds.

Art Director - Tell Me More Marketing - Remote

(2014-01)

Provide ongoing art direction and design for a range of marketing clients, covering Figma design refinement, visual identity, and website design/build support.

Owner & Designer - Decaf Plush

Vintage-inspired children's clothing brand featuring original retro animal and fruit illustrations, hand-crafted in felt appliqué — run alongside Decaf Digital as a creative outlet and small business.

B.F.A. - Graphic Design - Art Center College of Design (2001-01)