Amina

Marketing and Operations Manager with 3+ years of experience scaling startup operations, leading remote and cross-functional teams, and driving digital marketing performance. Built operational infrastructure that scaled a team from 0 to 30+ employees across 4 departments, and led a business-model audit that prevented approximately PKR 4,000,000 (~USD 14,000) in projected losses. Skilled in team leadership, CRM and workflow tooling (HubSpot, Slack, Notion, Trello), and performance analytics (Google Analytics, Meta Business Suite).

Seeking marketing management, operations management, or project management roles in Pakistan, the UK, or the US.

Chief Operating Officer at Global Work Digital (2025-06 – 2026-05)

• Audited business model viability under time pressure and proposed a strategic pivot that prevented approximately PKR 4,000,000 (~USD 14,000) in projected execution costs.
• Built operational infrastructure from the ground up, scaling a remote team from 0 to 30+ employees across 4 departments.
• Wrote company handbooks and standard operating procedures; led onboarding and training programs, and promoted top performers into department lead roles.
• Implemented Slack and HubSpot CRM to streamline cross-department workflows and communication.
• Designed monthly performance analytics and reporting frameworks for the executive team, surfacing operational bottlenecks early to support data-driven decisions.

Head of Marketing (Concurrent Contract Role) at Ecommerce Xpress (2024-06 – 2025-05)

• Replaced manual team processes with an integrated management stack (Notion, Trello, Slack), streamlining content approvals, campaign tracking, and team collaboration.
• Managed creative and social media teams using agile task management, improving content delivery turnaround.
• Directed brand identity and multi-channel content strategy across social platforms to maintain brand consistency.
• Tracked audience growth, conversion metrics, and campaign ROI using Meta Business Suite, Google Analytics, and custom dashboards.
• Built automated content calendars and reporting templates, reducing administrative overhead.

Head of Marketing (Concurrent Contract Role) at Xpert Ecommerce (2024-01 – 2025-04)

• Directed branding initiatives and ensured consistent messaging across all marketing touchpoints and social channels.
• Managed cross-functional social media teams, set performance targets, and approved content pipelines.
• Monitored KPIs and prepared performance analytics reports covering brand reach, audience retention, and campaign efficiency.
• Conducted market research and competitor audits to identify growth opportunities and optimize user acquisition.

Bachelor's in Business Administration (Business and Management) – Virtual University Pakistan (2028)