Social Media and Community Manager at The Forty60 Club (2025-11 – Present)
- Growing Instagram followers from 3.4K to 9.2K by developing and executing content strategies that communicate brand vision to target audience and consistent posting.
- Building an engaged WhatsApp community of 65+ WhatsApp members consisting of founders, entrepreneurs, and creatives by converting social media followers into active community members.
- Driving community engagement through hosting events (Founders Notice Board Week, weekly founder discussions, accountability prompts) that enable networking, business promotion, and knowledge sharing among members.
Social Media Manager at HerHealth Africa (2026-02 – 2026-02)
- Converted 155 followers into active community members who shared personal health stories through women's health educational content in 28 days.
- Achieved a 2,096 instagram account reach (+2,153.8% increase from previous month) in 28 days through high performing relatable and educational content and optimized posting strategy.
- Achieved 38.5% instagram engagement rate by creating relatable health education content that encouraged audience interaction.
Assistant Social Media Strategist at Downtown Grill (2025-10 – 2026-03)
- Grew Instagram followers from 45.8K to 83.5K (+82% growth) by creating relatable content and optimizing content strategy that increased brand visibility and audience engagement.
- Assisted the marketing team to manage paid ads campaigns, targeting strategies that supported organic growth and drove customers.
- Increased content output frequency while maintaining 10,000+ average views per post, delivering consistent relatable content that expanded reach and strengthened brand presence.
Social Media Strategist at Slush Cafe (2025-04 – 2026-04)
- Grew Instagram followers from 10,000 to 18,000+ by optimizing video content hooks and creating high-performing relatable content that drove targeted conversions.
- Scaled monthly orders from 70 to 140+ (orders from social media) through strategic content funnel and creator partnerships that directly generated sales conversions.
- Achieved 8,000+ average organic views per post by increasing content output frequency and executing influencer collaborations that expanded brand reach and engagement.
Sales and Digital Marketing Executive at Estyn Hub Solar & Gadget (2025-01 – 2025-12)
- Collaborated with a 5-person sales team to meet a $5,000 monthly sales target through online and offline advertisement strategies, sales promotion and partnership with EasyBuy, a Credit service provider.
- Generated $1900 in smartphone and tablet sales from a $190 Instagram Ad campaign, achieving 10.0X ROAS by A/B testing video creative and sales promotion strategy resulting in a 25% conversion rate from 140 leads to 35 closed deals.
- Managed Jumia and Jiji Seller Stores by monitoring real time inventory, product listing, analyzing sales performance metrics and lead generation which contributed 5% of $5,000 monthly sales targets.
Social Media Manager Intern at NoGood Growth Marketing Agency (2024-06 – 2024-12)
- Led social media strategy for 3 active client accounts across e-commerce, SaaS, and health industries and managing content execution on Instagram, TikTok, and Facebook.
- Assisted in copywriting and scripting short-form social media videos, optimised hook strength and viewer retention to improve organic performance.
- Scheduled and published content across Instagram, TikTok, and Facebook for multiple client accounts, maintaining consistent brand voice.
- Produced monthly performance reports using Meta Business Suite and Meetricool, translating social media analytics and campaign data into actionable strategy recommendations delivered directly to clients.
