Membership and Marketing, Senior Director
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I am an accomplished and award-winning leader, driven by an unwavering passion for driving organizational growth and fostering meaningful connections within our community. My journey is marked by a relentless pursuit of excellence, where every strategic initiative I undertake is guided by a desire to surpass expectations and leave a lasting mark.
I thrive on the challenge of acquiring new customers, elevating member engagement to unprecedented heights, and instilling long-lasting loyalty. With a keen eye for opportunity, I craft innovative marketing strategies that not only captivate but also inspire action. My outreach programs are not just effective; they are transformative, forging bonds within communities that withstand the test of time.
Through cultivating partnerships, I harness the collective power of like-minded individuals and organizations to achieve remarkable results. Every decision I make is grounded in meticulous research and insights, ensuring that every program I deliver is of unparalleled value, enriching lives and exceeding expectations.
My track record speaks volumes: I consistently surpass revenue targets, all while pioneering cost-saving solutions. From the C-suite to grassroots task forces, I know how to influence stakeholders towards a shared vision of success.
My impact extends far beyond the boardroom. I am a catalyst for positive societal change, architecting systems and processes that empower communities and drive meaningful progress. Whether crafting global programs, orchestrating transformative events, or designing benefits packages, I am always committed to delivering excellence.
I am a senior nonprofit and association leader with 15+ years of experience driving membership operations, strategic communications, and program development at national organizations. My career highlights include:
Membership & Operations Leadership: At the National Semiconductor Technology Center, you managed operations for 1,600+ member organizations, launched two CRMs (Salesforce and Dynamics), and developed a Member Portal that increased engagement by 120%.
Program Development & Community Building: At AnitaB.org, I scaled a global community from pilot to 106,000+ participants across 100+ countries, leading 125+ annual events, retreats, and conferences. I built professional communities, advisory councils, and co-branded programs with Fortune 500 companies and universities.
Strategic Communications & Engagement: At the American Bar Association, I directed multi-channel communications, publications, and strategic initiatives for one of the largest professional associations in the U.S., managing $12M budgets and crafting messaging for executive leadership.
Cross-Sector Collaboration & Stakeholder Engagement: Throughout my roles, I've partnered with federal agencies, corporations, universities, and nonprofits to design impactful programs, foster change management, and align strategic priorities with measurable outcomes.
I am recognized for combining big-picture strategy with hands-on execution, excelling at building communities, optimizing operations, and leading teams to deliver scalable, mission-driven impact.
Bachelor of Arts in Communication & History – University of Michigan, Ann Arbor
My degree has provided a strong foundation in strategic communication, storytelling, and research, skills I’ve applied extensively in membership operations, program development, and nonprofit leadership.
