Digital and Social Media Coordinator, Penn State College of the Liberal Arts
University Park, PA | March 2024–May 2025
- Coordinated the preparation and dissemination of the college’s strategic digital communications through social media (Hootsuite), digital signage (FWI Cloud), email marketing (Mailchimp), and websites (Wordpress)
- Contributed to content for fact sheets, brochures, articles, newsletters, speaker remarks, social media, and other internal and external communications
- Monitored news and media presence; track social media and website analytics
- Advised academic and administrative centers, departments, research institutes, and programs on communications best practices and University guidelines
- Edited and proofread digital and print publications, including advertisements, articles, brochures, mass email marketing campaigns. flyers, newsletters, posters, social media posts, and webpages
- Organized, planned, and promoted special projects and events
- Handled media inquiries and fostered relationships with internal and external stakeholders
Public Relations Generalist, Penn State College of the Liberal Arts
University Park, PA | June 2019–March 2024
- Researched, wrote, edited, and distributed articles and other promotional materials that highlighted student, faculty, and center/unit accomplishments; strengthened student and alumni engagement; and enhanced the college’s reputation
- Advised college units on University branding and editorial/visual policy by serving as the Liberal Arts Marketing Communications representative for the University Editor system, reviewing, editing, and approving requests from academic and administrative units per fiscal year
- Organized, planned, and promoted special projects and events
- Handled media inquiries and fostered relationships with internal and external stakeholders
Public Relations Intern, Pennsylvania Department of Health
Harrisburg, PA | May 2018 – August 2018
- Researched and distributed daily health press clips to all DOH staff
- Designed guidelines, flyers, and materials for PA Be Antibiotics Aware art and video competitions
- Facilitated and managed paid and earned media tiers of a $450,000 statewide antibiotic awareness campaign, including the execution of a nursing home event
- Wrote evergreen content press releases distributed statewide
- Pitched events to media outlets in different regions of Pennsylvania
- Updated content and design of Antibiotic Awareness pages on the new website
