California Agronomist | Sales & Market Development at AGRI SCIENCES BIOLOGICALS USA (2024-01 – Present)
- Own California sales and business development for differentiated biological products, managing relationships across distributors, agricultural retailers, consultants, commercial customers, and technical advisors.
- Develop account and market strategies using customer needs, competitive activity, product performance, and field insights to prioritize growth opportunities and increase adoption.
- Coordinate technical education, product training, demonstrations, and commercial follow-through so partner and customer teams can confidently position products in the market.
- Work cross-functionally across commercial and technical stakeholders to resolve customer issues, support launches, strengthen retention, and convert trials into repeat business.
Territory Sales Manager | California at PREMIER TECH (2017-01 – 2023-12)
~400% TERRITORY GROWTH | ~21% FINAL-YEAR GROWTH
- Managed a high-value Coastal California territory across distributors, dealers, and commercial accounts, building durable relationships with owners, purchasing leaders, operations teams, and other key decision-makers.
- Expanded the territory through disciplined account planning, new-business development, distributor engagement, product positioning, pricing strategy, and customer retention.
- Developed annual and ongoing territory priorities covering sales growth, account penetration, product mix, competitive positioning, forecasts, and resource allocation.
- Led partner and customer training, product presentations, negotiations, business reviews, and field support while coordinating marketing, operations, supply chain, technical, and leadership resources.
Regional Sales Manager at IPEX USA (2015-01 – 2017-12)
- Managed regional sales growth for engineered products sold through distributors, contractors, and commercial customers in a channel-driven market.
- Strengthened distributor performance through sales training, field engagement, opportunity development, technical support, and strategic account planning.
- Built relationships with distributor leadership and sales teams while tracking competitive activity, identifying underdeveloped markets, and directing resources toward high-value opportunities.
- Led customer presentations, commercial negotiations, forecasting, territory planning, and account development across a multi-market region.
Dealer Sales Manager at PROGENY ADVANCED GENETICS (2011-01 – 2015-12)
- Built and supported a dealer-led sales network, developing partner relationships and expanding company reach into new territories and customer segments.
- Created joint account opportunities with dealers, coached partner sales efforts, and delivered product, technical, and sales education to improve market execution.
- Balanced partner development, customer relationships, competitive intelligence, and market expansion in a performance-driven sales environment.
Regional Sales Manager at ENZA ZADEN NORTH AMERICA (2007-01 – 2011-12)
- Managed regional sales and strategic customer development for a global research-driven company serving professional agricultural markets.
- Built long-term relationships with commercial customers and channel partners while coordinating product introductions, customer trials, market development, and competitive positioning.
- Worked across sales and technical functions to translate customer needs into product opportunities and strengthen long-term account value.
