Social Media Manager - Amazing Smiles Orthodontics - New York, NY
- Led content strategy, visual design, and day-to-day engagement across Instagram and Facebook
- Increased social media presence through curated campaigns, audience interaction, and targeted branding
- Maintained a steady 40% increase in website traffic over 6 months, and within 8 months grew daily views across all social media channels to 1,000+ per day
SEO Strategist & YouTube Optimization Consultant - The Book Lady - Dayton, OH
- Curated high-ranking keyword strategies to optimize YouTube video discoverability, increasing impressions from 48K to 115.8K in just 28 days
- Boosted video viewership by 400% through SEO-driven content titles, descriptions, and tags
- Analyzed performance metrics and adjusted optimization strategies to increase channel visibility and subscriber engagement
Research Assistant & PR Representative - American Gene Technologies/Cssi LifeSciences - Baltimore, MD
- Managed PR strategy and served as liaison for American Gene, securing media opportunities and interviews on Baltimore news stations
- Oversaw digital content, branding, and network outreach to increase visibility within biotech and life science sectors
Campaign Lead – HIV Storytelling & Awareness Initiative - American Gene Technologies - Baltimore, MD
- Led a high-impact public health campaign focused on personal storytelling from individuals living with HIV, highlighting their journeys and participation in American Gene Technologies' HIV cure research.
- Organized and facilitated interviews with both everyday individuals living with HIV and prominent HIV-positive figures in the arts, ensuring sensitive and compelling narratives were captured with authenticity and dignity.
- Secured media partnerships and coverage with major news outlets including ABC, NBC, and CBS in the Baltimore and Washington D.C. markets. Coordinated scheduling, press briefings, and on-air interviews.
Media Relations & Strategic Outreach Coordinator - American Gene Technologies - Baltimore, MD
- Organized and managed a comprehensive media interview schedule for Jeff Galvin, CEO of American Gene Technologies, across television, print, and podcast platforms.
- Researched and identified high-impact media figures, health journalists, and thought leaders to engage in conversations about the HIV cure and FDA clinical trials, aligning outreach with regulatory and public interest timelines.
- Secured appearances on influential podcasts and regional/national media outlets, ensuring messaging consistency and scientific accuracy around the company's HIV cure research.
