Kristen Lanzetta

Strategic automotive operations leader with 12+ years of cross‑functional experience in financial analysis, forecasting, KPI modeling, budgeting, and performance optimization across Fixed Ops, Variable Ops, and Digital Operations. Proven ability to translate complex data into actionable insights that improve profitability, operational efficiency, and customer outcomes. Recognized for building scalable processes, leading multi‑department initiatives, and driving measurable performance improvements across large teams and multi‑store markets.

Adept at aligning incentives, analyzing trends, and supporting executive decision‑making — uniquely positioned for GST Business Planning & Analysis roles.

Digital Manager - Group 1 Automotive – Gulf Coast Market - Gulf Coast Market

(2024-04)

• Analyzed daily KPIs across Sales, Service, Finance, and Digital channels to identity performance gaps and recommend corrective actions.
• Supported market‑wide forecasting by tracking sales trends, digital lead conversion, appointment show rates, and fixed ops throughput.
• Led cross‑functional initiatives (Roadster, Podium AI, VFI, Digital Deal Jackets) improving process efficiency and data accuracy across departments.
• Conducted performance reviews of third‑party lead sources, optimizing spend and improving ROI.
• Built reporting dashboards for market leadership, highlighting trends, variances, and operational risks.
• Supported compliance audits, AR/AP aging reviews, and finance deal audits to ensure accuracy and reduce exposure.
• Delivered training across Sales, Service, Finance, and Digital Ops to improve KPI performance and operational consistency.

Sales Manager - Group 1 Automotive – Pat Peck Honda - Pat Peck Honda

(2023-07 - 2024-04)

• Developed data‑driven sales strategies based on customer insights, market trends, and performance analytics.
• Implemented CRM‑based reporting to improve forecasting accuracy and lead management efficiency.
• Built KPI dashboards to enhance team accountability and visibility into performance drivers.
• Partnered with marketing to align promotional strategy with store‑level performance trends and customer behavior.

Finance Manager - Group 1 Automotive – Honda of Slidell - Honda of Slidell

(2023-02 - 2023-07)

• Managed monthly financial forecasts and budget alignment, adjusting projections based on operational performance.
• Conducted variance analysis to identify revenue opportunities and cost‑control measures.
• Streamlined month‑end close processes, improving reporting accuracy and reducing cycle time.
• Maintained above‑average PRU ($2,157) and 2‑day CIT through disciplined process management and data review.

Service Director - Group 1 Automotive – Honda of Slidell - Honda of Slidell

(2019-01 - 2023-02)

• Oversaw multimillion‑dollar departmental budgets, ensuring alignment with strategic and financial targets.
• Analyzed service metrics (ELR, hours per RO, retention, technician productivity) to drive operational improvements.
• Led cross‑store operational recovery project, clearing aging schedules and implementing new policies that improved throughput and reporting accuracy.
• Championed technology adoption to improve workflow efficiency and data visibility.
• Developed technician pipeline programs, improving staffing stability and long-term labor forecasting.

BS - ACCOUNTING & FINANCE - UNIVERSITY OF NEW ORLEANS