Director of Product Strategy & Customer Insight - Agronomy 365 / BW Fusion / Next Level Ag
(2025-01 - 2026-12)
- Own product strategy and a prioritized backlog for a two-sided agronomy platform, making value-based trade-off decisions across growers, dealers, service providers, and laboratory workflows.
- Conceived and drove development of trial workflows, sampling protocols, field mapping logic, and customer-facing reporting views, authoring 30+ requirements and design artifacts engineering built to; specifications drove mobile V1 release.
- Designed a four-level AI capability framework spanning information retrieval, context-aware assistance, decision support, and workflow automation, with governance defining where AI acts autonomously versus requiring human review; built and deployed a working product prototype independently.
- Codifying eight years of manual quality-control judgment into documented, machine-enforceable rules — analyte thresholds, plausibility checks, escalation criteria, and release controls — implemented by engineering as automated batch QC.
- Ran customer discovery through a tiered beta program, usability sessions, and an 84-response NPS study; fed findings into product gaps, positioning, and pricing recommendations for leadership.
General Manager - Agronomy 365 / Next Level Ag
(2020-01 - 2025-12)
- Co-founded the Ag365 platform and built the early operating model as its first employee: sales support, customer service, pricing, invoicing, onboarding, and escalation management before dedicated support functions existed.
- Built the supply side of a two-sided marketplace from zero: recruited and trained a certified Service Provider network of 59 organizations serving 709 farm operations, which became the company's primary sales channel; led a cross-functional team of 9+ spanning customer service, dealer relations, marketing, finance, and engineering.
- Owned the vendor relationship with FieldAlytics for scripting and sampling work orders, then led the build-versus-buy decision and transition to build that capability natively into the company's own app.
- Developed pricing tiers balancing customer retention, trust, and company ROI; contributed pricing, attribution, and P&L sensitivity analysis to parent-company five-year digital strategy planning; supported 2.2x year-over-year growth and $4.6M in digital revenue.
Microbiologist & Quality Control Manager - Next Level Ag
(2018-01)
- Hold final review and approval authority for soil and plant tissue analytical results before customer release — the human quality gate on every result a customer sees.
- Led investigations and corrective action for laboratory and reporting defects, including analyte units, package logic, report visibility, and approval workflow errors; identified a regression affecting 60+ batches and directed the hold, correction, validation, and controlled re-release.
- Delivered technical presentations on microbiology and agronomy to dealer, agronomist, and customer audiences, translating laboratory science into decisions non-specialists could act on.
- Designed scalable quality controls including automated QC flags, regression testing, package validation, audit history, and versioning.
Clinical Support Roles - Horizon Health Care / Avera McKennan / Sanford Home Health & Hospice / Children's Care Hospital
(2006-01 - 2018-12)
- Provided patient care and clinical support across hospice, pediatric, skilled nursing, and hospital settings, working daily within HIPAA requirements for protected health information, accurate documentation, and multidisciplinary communication.
