Marketing Specialist - DeSales Media Group - Brooklyn, NY
(2025-12)
- Develops and executes integrated marketing campaigns across digital, social, email, print, and event channels, driving measurable growth in brand awareness, consistency, and audience engagement.
- Manages and optimizes marketing tech stack including CRM, email automation, and analytics platforms (HubSpot, Asana, Meta Business Suite & Google Analytics) to improve efficiency and campaign visibility.
- Champions continuous improvement in marketing strategy, regularly proposing and implementing optimizations based on performance data and market insights.
- Owns ongoing website maintenance and copywriting using CMS platforms (WordPress)
- Oversees social media strategy and content across platforms (Instagram, LinkedIn, Facebook, Twitter, Youtube & TikTok), driving follower growth and audience engagement.
- Creates copy, launches, and promotes the Big City Catholics and Religion to Reality podcasts on digital channels and platforms
Marketing Coordinator - DeSales Media Group - Brooklyn, NY
(2022-09 - 2025-12)
- Maintained editorial calendars and coordinated content schedules across multiple channels.
- Processed and reconciled monthly billing and invoicing.
- Produced standard operating procedures (SOPs) and trained staff on systems and best practices.
- Delegated tasks and responsibilities as the direct report to department interns.
- Partnered with vendors to produce marketing collateral, ensuring quality standards, on time delivery, and cost-effective production across campaigns
Sales Coordinator - The Tablet, NET TV, and Nuestra Voz
(2018-10 - 2020-04)
- Spawned integrated sponsorship packages on television, digital, and print advertising platforms.
- Designed end-to-end marketing material including ads, flyers, decks, and one-sheet merchandisers.
- Led event and marketing initiatives to increase circulation metrics and customer following.
Sales Planner - BabyCenter and What to Expect - Everyday Health Group - New York, NY
(2020-04 - 2022-03)
- Provided pre-sale support to Client Success Management by assisting with media planning, strategizing, pricing, inventory forecasting, scheduling, and kick off collateral in response to RFPs.
- Collaborated with Revenue Operations, Sales Executives, Audience Development, E-Commerce, Branded Content, and Marketing teams to efficiently implement and execute national and global advertising campaigns to improve client's brand positioning and growth.
- Aligned strategies, products, and services with KPIs and client objectives to propose and achieve goals.
- Ensured fulfillment of insertion orders in Salesforce, proof of campaign implementation screenshots on websites and in app platforms, and reconciled billing on a monthly basis in post-sale processes.
- Analyzed data and problem-solved campaign issues by optimizing performance for new and existing clients, generating over $1 million dollars in yearly revenue and incremental for top tier accounts.
- Operationalized onboarding of new team hires through expert training of systems and best practices.
Account Manager - Deadline, Gold Derby, TVLine, BGR, Hollywood Life and Awardsline - Penske Media Corporation - New York, NY
(2016-03 - 2018-05)
- Managed a portfolio of accounts ranging from TV Networks, Film Studios, and Non-Endemic brands.
- Generated seamless digital media plans and insertion orders.
- Collected assets, scheduled launches, and upsold with editorial, video, social, and podcast integrations.
- Facilitated special events for The Tribeca Film Festival and The Academy Awards.
Sales Assistant, Direct Response - Food Network and Cooking Channel - Scripps Networks Interactive - New York, NY
(2012-08 - 2016-03)
- Sustained the proper airing of direct response commercials with exemplary customer service; dealt with order contract maintenance, executed sales plans, and devised discrepancy resolutions.
