Kristine Magistro

General Manager at MetaCoastal LLC (2021-01 – 2023-12)

Directed employees, cross-functional execution, business processes, and financial performance to support accountability, profitability, and service continuity.
Coordinated stakeholders, risks, and operating plans during confidential asset-divestiture activity tied to an acquisition, protecting continuity and brand value through change.

Head of Sales & Marketing at BOMI International (2018-01 – 2021-12)

Led sales strategy, business development, marketing, channels, customer service, and operational support across the U.S. and Canada for a credentialing and education organization.
Owned P&L, pricing, revenue forecasting, compensation planning, partner strategy, and performance analysis; converted business data into growth plans and investment priorities.
Built and trained Canadian sales and marketing functions and repeatable sales processes supporting geographic expansion, accountability, and customer experience.

Vertical Vice President — Education at Xerox Corporation (2014-01 – 2017-12)

Led sales strategy and execution for a $130M education vertical, aligning 60+ professionals across sales, service, technology, and support around growth and customer success.
Led enterprise sales with K–12 and higher-education customers, using consultative, value-based selling to deliver tailored technology, workflow, managed-service, and implementation solutions.
Personally identified, sourced, negotiated, and closed three complex education partnerships that generated $12M in new revenue and supported retention and expansion.
Led the cross-functional launch of Xerox's first education-specific product, coordinating solution design, partners, customer insight, and go-to-market execution from concept through launch.
Partnered with an LMS provider to integrate a testing tool, coordinating technology requirements, partner execution, and customer adoption.
Served as corporate liaison to PARC, Xerox R&D Services, and Xerox Services, translating market intelligence and customer insight into scalable solutions and portfolio opportunities.

VP, Field Marketing, Sales & Business Development at Laureate Education, Inc. (2009-01 – 2012-12)

Built the business-development function and repeatable sales playbook from the ground up, leading prospecting, pipeline development, solution design, sales-cycle management, negotiation, and close; generated $14M in first-year new business and annual sales exceeding $40M.
Established sales KPIs, executive reporting, performance tracking, and accountability practices that improved field productivity by 34% in 12 months; exceeded revenue goals by 26% in 2011, 31% in 2010, and 12% in 2009.
Co-developed a customized CRM platform that aligned sales workflow, pipeline, forecasting, and reporting requirements; partnered across internal teams and third-party vendors to improve adoption and execution.

VP, Sales — North Region at National Center for Education and the Economy (2007-01 – 2009-12)

Directed enterprise sales, marketing, and consulting operations across 10 states, leading a 15-person cross-functional team against annual revenue targets of $20M–$35M.
Managed multiple opportunities and customer priorities simultaneously, aligning regional strategy, operating processes, and performance expectations to improve execution and stakeholder outcomes.

Northeastern Regional VP of Sales at Voyager Expanded Learning (2004-01 – 2007-12)

Led enterprise education product sales and service operations across 11 states and Washington, DC, managing sales and consulting teams against annual revenue goals of $18M–$22M.
Co-developed a special-education go-to-market strategy, coordinating internal and external stakeholders to translate market needs into an executable growth plan and compelling customer value proposition.

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