Senior Product Manager - Dell Technologies
(2021-01 - 2026-05)
Managed Customer Quoting Experience for Dell Premier B2B and B2C customers
- Developed content strategies, training guides, playbooks, & streamlined online workflows
- Utilizing data to understand customer behavior as well as business objectives, then transforming those insights into clear requirements for product enhancements and new features
- Defined and wrote product backlogs and drove prioritization within a dedicated agile team
- Defined short-term and long-term Roadmaps and prioritized based on business impact
- Guiding cross-functional teams of product managers, engineers, designers, and analysts while playing a key role in organizing and communicating their work across the organization
- Monitored Key Performance Indicators (KPI's) to ensure products are meeting their goals
- Coordinated Product releases amongst multiple SCRUM teams within the organization
- Worked on improving search, SEO, navigation, and browse paths for our Dell customers
- Used Voice of the customer data (VoCaas) and Glassbox to gather customer feedback to make improvements to our experience
Senior Product Manager - Dell Technologies
(2017-01 - 2021-12)
Managed a SCRUM team to deliver marketing campaigns for Dell Technologies website
- Worked cross functionally with various Marketing teams and stakeholders globally
- Monitored site performance, funnel metrics, & campaign results to identify opportunities across the site
- Managed Delltech.com homepage marketing assets to help drive awareness of our offers
- Developed a new Delltech.com Shop experience globally
- Created and developed a new Resource Library for online assets for Delltech.com
- Identified and solved key customer friction points
- Leveraged A/B testing to test various page layouts and how they perform
ProDuct Manager - Monster worldwide
(2014-01 - 2017-12)
Managed a global job ad platform
- Developed content strategies, streamlined online workflows, increased product adoption, and resolved product issues
- Defined and wrote product backlogs and drove prioritization within a dedicated agile team
- Collaborated with partners throughout the organization – Sales, Content, Marketing, Business Development, and EComm – to deliver online experiences that drive customer acquisition, engagement and retention
- Monitored released products, setting and monitoring appropriate Key Performance Indicators (KPI's) to ensure products are meeting their goals
- Coordinated Product releases amongst multiple SCRUM teams within the organization
- Created Company, Location, & Occupational Taxonomies globally
ProDuct Manager - Staples, Inc.
(2007-01 - 2014-12)
- Manage web Taxonomy for Staples.com, Staples Canada, Quill.com, Staples Mobile
- Consult and hire 3rd Party providers to help with enhanced content and web taxonomy
- Manage and Collaborate Search Engine Optimization content strategy
- Collaborate with Paid Search & Customer Acquisition teams on marketing campaigns
- Manage on boarding of new product verticals and develop web taxonomy and content
- Created an online shopping experience for Staples.com to house over 1.1 million skus
- Report and Analyze purchase funnel trends for our customers
- Managed a online merchandising team
- Create site wireframes to map out site web taxonomy
- Create sku level style guides for proper content and attributing
- Conduct Test & Target and A/B tests on site improvements
- Create roadmaps for implementation based on site analytics
Project Manager - Staples, Inc.
(2006-01 - 2007-12)
- Manage online content, pricing, & promotions
- Manage marketing assets and promotional landing pages
- Create and manage seasonal landing pages (Black Friday, Back to School Centers)
- Managed the tech marketing calendar to ensure timely & accurate execution of events
- Project Manager for the Apple product launch
- Work collaboratively with all business owners to execute & drive online content strategies
- Project Manager for Service Plan attach strategy
- Managed the execution of the homepage taxonomy on staples.com
- Train new hires and retail team as part of the Omni-channel initiative
- Work closely with the Site Operations team to develop a training guide
- Project manage the Holiday execution for staples.com
- Work with HR to present to North Eastern/College students about Co-Op programs
- Proof and manage all Digital Marketing campaigns
Product Specialist - Staples, Inc.
(2005-01 - 2006-12)
- Managed technology content strategy for staples.com
- Project Manager for Staples.com Phase II site integration of left-hand navigation
- Managed and developed "Basket Builder" which increased attach rates on key categories
- Project Manager Tech for Staples.com, exceeded CSAT goal of 83.27% with 83.54%
- Involved in three Black Belt value stream mapping assignments for staples.com
- Created style guides and training documents for new hires
- Trained our new team of content specialists within Technology
- Project Managed the new Phase II integration of intentions for Staples.com Technology
- Managing workload and time management for our temporary help
- Launched Electronic Download Software and Tablet Centers for Staples.com
