Senior Search Marketing Specialist - KD Marketing Group - U.S.
(2024-06)
Agency | Individual Contributor + Team Lead. Key U.S. Clients: KD Tree Service (Syracuse, NY) · KD Tree (Rochester, NY) · KD Tree Service (Buffalo, NY)
- Local SEO Results (U.S.): Took KD Tree Service from no Maps visibility to Google Local Pack Top 3 across all three New York markets (Syracuse, Rochester, Buffalo) — driving a 45%+ increase in inbound calls and leads within the campaign period.
- Google Business Profile Optimization: Fully overhauled GBPs for all three KD Tree Service locations — restructuring primary/secondary categories, geo-tagged photo strategy, service descriptions, review response workflows, and Q&A — directly responsible for Maps pack entry and call volume growth.
- BrightLocal & Local Falcon: Tracked local grid rankings and visibility heatmaps across target service areas; identified underperforming geo zones and used data to prioritize content, citation, and GBP optimization efforts systematically.
- SEO Silos & Local Landing Pages: Built tightly structured SEO content silos with strategic internal linking across service pages and city landing pages — strengthening topical authority and sustaining Top 3 local keyword rankings.
- Schema & Technical SEO: Deployed LocalBusiness, Service & FAQPage schema; resolved crawlability and indexing issues via Screaming Frog + Omega Indexer audits, lifting average site health scores by 35%.
- Competitor Analysis: Systematically dismantled top-ranked competitors' GBPs, on-page structures, citation profiles, and content gaps — built clear prioritized action plans that led to outranking established local players.
- Reporting: Built Looker Studio dashboards integrating GA4, Search Console & BrightLocal — giving clients full visibility into Maps rankings, GBP call performance, and lead trends month-over-month.
- Team Leadership: Led 4-person delivery team; standardized Local SEO workflows cutting project overheads by 25%; upskilled junior members on GBP optimization and rank tracking.
SEO Executive - ECLEVA Private Limited
(2023-10 - 2024-04)
Agency | 8 Client Accounts
- On-Page & Content Optimization: Executed on-page overhauls for 8 corporate accounts, achieving 30% average organic traffic growth within 6 months.
- Keyword Strategy & Rankings: Propelled high-intent commercial keywords by an average of 18 positions through precise content mapping and intent alignment.
- Competitor Gap Analysis: Identified ranking gaps and underperforming pages for each account; translated insights into targeted improvement roadmaps.
- Analytics & Reporting: Built integrated Looker Studio dashboards using GA4 and Search Console, improving client transparency and reducing churn.
SEO Intern & Executive - Syspree
(2022-09 - 2023-10)
Agency | 10+ SaaS & Corporate Clients
- Portfolio Organic Growth: Contributed to SEO and content strategies for 10+ SaaS and corporate platforms, boosting search visibility and engagement metrics.
- Technical Audits & On-Page SEO: Administered granular site audits covering metadata, schema deployment, and keyword-to-page mappings aligned with user intent.
- Data Analysis: Synthesized SEMrush, GA4 and Search Console analytics to establish growth baselines and track competitive gaps over time.
