Senior Advertising Operations Manager - Cumulus Media Inc - Atlanta, GA
(2015-03 - 2025-11)
- Coordinated daily and weekly commercial inventory scheduling, optimizing operational efficiency with Wide Orbit software.
- Secured high-profile clients, including Fox, ABC, and Home Depot through stakeholder collaboration.
- Collaborated cross-functionally with Program Directors and Production teams to flawlessly execute, adjust, or pull broadcast assets in real-time, protecting client agreements and ensuring strict FCC compliance.
- Served as the operational bridge between market, business and sales operations, dynamically managing log adjustments to balance commercial inventory with creative programming guidelines.
- Designed and optimized broadcast clocks and daily logs, seamlessly integrating commercial assets with music breaks and programming elements to maintain station flow and listener retention.
- Adapted programming architecture and clock structures dynamically in response to format changes, special station events, and real-time music programming requirements.
- Orchestrated the back-end lifecycle of high-value accounts, ensuring maximum revenue yield by aligning advertiser deliverables with precise audio programming sequences.
- Monitored promotional effectiveness and advertising campaigns to drive customer engagement.
- Audited billing records for financial integrity and reconciliation purposes.
- Achieved over $600,000 in monthly revenue across multiple markets through strategic initiatives.
- Ensured compliance with advertising regulations across all operations.
Forage Virtual Program - Lululemon
(2023-01 - 2023-02)
Completed a job simulation involving building a new digital and omnichannel marketing strategy product for lululemon.
- Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to lululemon's position within communities.
- Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space.
- Reviewed the profiles of current lululemon global ambassadors and create hypothetical profiles for local ambassadors to further lululemon's new "Power of Three x 2 Growth Strategy".
- Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager.
Corporate Concierge - Les Concierges - Atlanta, Georgia
(2013-11 - 2015-03)
- Coordinated travel, dining, and accommodation arrangements for corporate clients.
- Delivered white glove service to high-profile JP Morgan Reserve cardholders.
- Achieved 90% successful call rate for JP Morgan Palladium clients while managing high-volume call streams.
Account Manager - SweetJack - Atlanta, Georgia
(2012-10 - 2013-07)
- Educated clients on advantages of online and radio advertising within designated territory.
- Coordinated campaign promotions with Cumulus Media and Clear Channel to maximize audience reach.
- Facilitated communication between clients and internal teams to enhance project alignment.
- Streamlined operations by coordinating account activities, improving overall efficiency.
- Assisted in project management to fulfill business requirements effectively.
