Kyla Nortje
Social Media Coordinator and Copywriter
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About
Experienced journalist with a strong background in newsroom dynamics and a knack for crafting compelling stories. With a focus on technical narratives, I have a proven track record of researching, conducting in-depth interviews, and writing factual articles for a prominent weekly magazine. I'm adept at meeting strict word counts while adhering to the publication's style guidelines, ensuring each piece aligns seamlessly with the company's editorial vision.
In addition to my editorial skills, I possess a talent for versatile writing, demonstrated by my ability to distill complex topics into engaging blog posts across a spectrum of subjects, from lifestyle trends to educational matters. My proficiency extends beyond traditional writing, as I hold a passion for social media management. Armed with a collection of certificates, I excel in creating content that resonates with brand identity and employing content management tools to curate a consistent brand image across various social media platforms.
My dedication to social media extends to community engagement, leveraging my expertise to enhance social media analytics and foster meaningful connections with our audience. Eager to expand my horizons and embrace new challenges, I am actively seeking a role that not only capitalizes on my current skill set but also provides an opportunity for growth. I am committed to contributing my knowledge and learning from industry peers to further elevate my craft.
Experience
About Me
Dedicated and detail-oriented journalist with experience in technical writing in addition to writing more relaxed and informative blog posts.
Hard Skill
Copywriting
AP Style book
Brand Style Guides
Feature Writing
Editorial and Content Management]Social Media Engagement Canva
Slack
Soft Skill
Observation Decision making Communication Multi-tasking
Education Background
Bachelors of Arts in Communication Science specializing in Journalism and Media Studies
University of the Free State | 2018
Google Digital Skills for Africa
Google | 2021
Writing Tools and Hacks: Copywriting/Blogging/Content Writing
Udemy | 2021
Digital Marketing: Strategy for Impact and Influence
Hudson Community College | 2022
Social Media Management
Meta | 2022
Education
Journalists in the City | Writer and Content Creator
Jun 2020 – Present
Key responsibilities
Compile relevant blog posts
Edit copy of teammates blog posts
Conduct IG lives with industry experts
Express knowledge of Wordpress, Canva and SEO
Manage social media pages in creating complimenting content that echoes the brand's voice to ensure cohesiveness Community engagement The Healthcare Plug | Copywriter and Social Media Coordinator
Mar 2022 - Dec 2022
Key responsibilities
Identify industry trends, determine how it aligns with company’s media strategy and create engaging content
Develop and curate social media strategy by creating a content calendar for each month factoring in upcoming events and holidays relevant to the company
Write copy for informative social media posts and complimenting captions
Creamer Media | Features Writer
2018– 2021
Work with features editor to interview and write features on assigned topics for two different weekly magazines in a fast paced newsroom environment
Pitch possible leads during meetings for upcoming features Draft factual content and submit through multiple rounds of proofreading and editorial approval
Conduct face-to-face interviews, transcribe and write up a cohesive articles
